Have you ever wondered who watches Adam Sandler movies other than adults stuck in perpetual arrested development? Ask Netflix. It know exactly who watches his films and why they watch them. Continue reading…
Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond. Please visit Search Engine Land for the full article.
A month ago, the Federal Communications Commission (FCC) voted to regulate the Internet like a public utility. Since then, opponents to the new laws have tried to mount court cases against the decision. The aim of the new FCC rules is to protect the open Internet, advancing principle of net neutrality by prohibiting broadband providers from elevating one […]
Marketing analytics and associated strategic decisions are multi-layered, and the various data elements you track, compile, report upon, and ultimately learn from need to reflect this fact. Naturally, the raw numbers are particularly important to …
Every once in a while you run across a spectacular social media idea only to find that it was hatched in a completely different sector. You may be small business and the case study is about health care. You can apply a few simple tactics that can transfer that rock star idea to your brand. […]
Yesterday, Twitter again announced further changes to its platform that will change the way in which customers and brands interact. Their most recent announcement states that any Tweet that contains an attached image will automatically display a preview of the image directly in the user’s timeline. read more
The release of a study by leading hospitality marketers, World Independent Hotels Promotion (WIHP), offers clarity where converting consumers is concerned. In today's report we'll shed more light on the effectiveness of not only social media, but for public relations efforts as well. read more
Recent Google changes have created an environment where email optimization is mandatory for companies with high quantities of Gmail users. Google is working to improve the user experience for search and Gmail. Email marketers have to adapt or die.