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Ecommerce

Meet the Middle Man in the Modern Ecommerce Supply Chain: Content
www.cmswire.com

The traditional B2C supply chain — manufacturer to distributor to wholesaler to retailer to consumer — is alive and well. And the reports of the imminent demise of brick and mortar stores seem to be more hype than reality as it turns out people actually enjoy shopping.  So the Continue reading…

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Microsoft acquires e-commerce advertising vendor PromoteIQ
feeds.searchengineland.com

The sponsored products platform will be a division of Microsoft Advertising. Please visit Search Engine Land for the full article.

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Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon
feeds.searchengineland.com

SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling products across these three networks. Please visit Search Engine Land for the full article.

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E-commerce brands: Track spend efficiency with this Google Ads Script
feeds.searchengineland.com

The script pulls keywords from your account and their respective ROAS, which you define. Please visit Search Engine Land for the full article.

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From banks to e-commerce biggies, big data means big business
economictimes.indiatimes.com

Big data is making the difference to the life of the businesses, points out Sandeep Mittal, founder & MD of marketing analytics firm Cartesian Consulting, thanks to its ability to frame a hypothesis or post a business challenge and actually get results …

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Breaking Down the Very Best Premium E-Commerce Platforms
feedproxy.google.com

Running an e-commerce site is a decent way to earn extra income on top of your full-time job. However, this industry has experienced a resurgence in such a short time that it is fast becoming a good way to make a living. According to Column Five Media, e-commerce is growing four times faster than the rate of […]

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Return Path and IRI Come Together to Provide E-Commerce Receipt and …
www.martechadvisor.com

Return Path has announced an alliance with Information Resources, Inc. (IRI). As a part of the arrangement, data from Return Path's Consumer Insight business and other e-commerce transaction datasets will be integrated by IRI, creating a complete view …

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The Small Business Guide to Building an Ecommerce Store
feedproxy.google.com

As more brands are joining the Ecommerce game, it’s becoming increasingly difficult to gain online recognition. However, in the world of Ecommerce, small businesses and start-ups are perceived differently than established brands, and as long as they have products that people are interested in, a strong marketing strategy and commitment to quality, all small businesses can […]

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The Marketing Digest: Brought to you by NGT Marketing Group LLC

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