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ICYMI: Oracle-Microsoft Cloud Partnership Overview, How CMOs Drive Growth, More
www.cmswire.com

This week buzzed with the Oracle-Microsoft Cloud partnership and its impact on all things cloud. Continue reading…

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Google adding features for advertisers to promote deals, drive in-store purchases
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Local campaign updates, seasonality adjustments and more. Please visit Search Engine Land for the full article.

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If Banks Want to Drive Leads on Social, They Need to Focus on These 3 Key Areas
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Create value—not product pitches—at every stage of your buyer’s journey. Simple ways banks can drive leads with social media. At Hootsuite, I’ve seen social selling programs from many different organizations and perspectives. What I’ve observed is that social selling has transformed and matured over the past few years. Five or six years ago, social selling […]

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Merging creativity with technology to drive growth at GrowthBeat 2015
venturebeat.com

If you're not reaching, engaging, and monetizing customers on mobile, you're likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in …

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Seven Essential Techniques to Drive More Traffic to Your Website
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Are you interested in driving more traffic to your website? If you’re like most marketers, it’s probably near the top of your list, which is why you’ll enjoy these traffic-building tips from Neil Patel, one of the world’s leading digital marketers.

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4 Digital Marketing Campaign Ideas You Can Build This Father's Day to Drive Engagement
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In 2014, 76% of Americans celebrated Father’s Day and $12.5 billion was spent on gifts.* That spells potential for brands and businesses of all sizes. Are you ready to build a marketing campaign that engages your audience and celebrates Dad? We have four ideas you can implement into your social media strategy today.

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Cooler Heads | Three Ways Data Analytics Can Drive A …
coolerheadsintel.com

Advanced marketing analytics will help the marketing team make some tough decisions a bit easier. Using the data they have on hand, the marketing team can build a key driver and marketing mix model that identifies and …

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9 Ways Brands Can Use Twitter Video To Drive Real Results
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If you haven’t thought about incorporating Twitter video into your social marketing strategy, there are plenty of good reasons to start. But as with most tools, you need a little know-how to use them to get the biggest benefit. So, if you have no idea where to start, try these 9 great ways to get the […]

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