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Running a Content Migration Project? Don't Forget Your Business Leads
www.cmswire.com

During a session at one of the many IT conferences I attend, a consultant presented a project plan for migrating content to a new platform. I couldn’t see anywhere in their plan where the project team consulted the content owners or managers. Continue reading…

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Martech Management: You Don't Have to Go It Alone
www.cmswire.com

Last week I spent time with a newly hired marketing technology team inside an established B2C brand with $2 billion in annual revenues. Continue reading…

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Don't Be a Thought Leader
www.cmswire.com

I left the house the other morning, drove to the train station, hopped on the train, and … couldn’t for the life of me remember if I locked the front door. After several frantic calls to my neighbors, I found out I had. Continue reading…

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Marketers: Don't Fit Your Strategy to AI, Fit AI to Your Strategy
www.cmswire.com

A writeup from eConsultancy lists 15 different categories of AI in Marketing — yikes! From best offer predictions to social listening to smart segmentation to facial recognition, vendors have sprinkled AI across nearly every stage of the customer lifecycle. Continue reading…

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When it Comes to Customer Data, Don't Be a Creep
www.cmswire.com

It’s hard to get through a week without news of a new data breach. It’s also difficult to avoid stories about companies using data in new, and sometimes creepy, ways. Continue reading…

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Don't Kid Yourself at Decision Time: Why Bad Data Is Worse than None
www.cmswire.com

This article is part 2 of a 4 part article series on customer experience sponsored by Arm Treasure Data. Our recent research on the state of the customer journey found companies are still struggling with data integration. Continue reading…

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Don't Post That! Why Half of Americans Regret Their Social Media Posts
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​Lucille Ball famously said, “I’d rather regret the things I’ve done than regret the things I haven’t done.” It looks like America has a similar attitude, especially online. Fifty seven percent of Americans who use social media have posted or texted something that they regret. “One in six regret a post at least once a week, […]

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Don't Post That! Why Half of Americans Regret Their Social Media Posts
feedproxy.google.com

​Lucille Ball famously said, “I’d rather regret the things I’ve done than regret the things I haven’t done.” It looks like America has a similar attitude, especially online. Fifty seven percent of Americans who use social media have posted or texted something that they regret. “One in six regret a post at least once a week, […]

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