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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It
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Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive, 87% of buyers start searching for products to buy online. Eighty-seven. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should […]

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Digital commerce: Microsoft Advertising’s PromoteIQ integration is now in beta
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The on-site search product Microsoft Bing for Commerce is also becoming available to retailers. Please visit Search Engine Land for the full article.

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Is Digital Transformation Due for a Slowdown in 2020?
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As part of its year-end predictions, Gartner forecasted that through 2021, digital transformation initiatives will take large traditional enterprises, on average, twice as long and cost twice as much as anticipated. As CMSWire contributor Lisa Loftis noted, Gartner said large organizations will struggle with digital innovation as they recognize Continue reading…

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CMSWire's Top 10 Digital Workplace Articles of 2019
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After a year of digital workplace innovation, we have arrived, at the end of 2019, with something that resembles an integrated workplace, but which enterprises are finding increasingly difficult to manage. Continue reading…

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CMSWire's Top 10 Digital Customer Experience Articles of 2019
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Practitioners in the world of digital customer experience yearn for better customer insights, more investment from senior leaders and improvement in the tools they use to craft experiences for customers, according to the CMSWire 2020 State of Digital Customer Experience. These concerns were reflected in the articles our readers Continue reading…

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CMSWire's Top 10 Digital Transformation Articles of 2019
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Despite the global push towards developing digital workplaces, many organizations have either yet to develop a digital strategy and initiate digital transformation, or have a digital strategy in place but are unsure how to set it in motion. This is, and will continue to be, a problem moving forward. Continue reading…

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Video: Matt Cutts, former head of Google web spam, on his days at Google, current work at US Digital Services
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An old industry colleague and friend in the White House is working to improve government websites — and is hiring. Please visit Search Engine Land for the full article.

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Digital Marketing Enters its Third Decade: What Changed in the Last 10 Years
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I don’t know about you, but I’m a little freaked out we are coming to the end of another decade. And though it seems to have passed in a blur, there have been tremendous changes in the function and role of marketing and its enabling technology. Continue reading…

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