A new incident fuels the perception that smart speakers are spying on their owners. Please visit Search Engine Land for the full article.
With all of the discussion of digital personalization, the internet still seems to be a bit impersonal. Companies looking to distinguish itself will create multiple opportunities to engage and communicate with its customers by offering an optimal customer experience on any digital device.
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Since most consumers either have a smartphone or a tablet, or both, this holiday season, many Christmas shoppers are predicted to add wearable devices to their shopping cart. If plan to do the same thing, you need to keep your eye open for wearable …
“Where scanning was once more horizontal, the adoption of mobile devices over the past 9 years has habitually conditioned searchers to now scan more vertically—they are looking for the fastest path to the desired content, and, compared to 9 years ago, they are viewing more search results listings during a single session and spending less time viewing […]
When marketers use the term “social media,” most people immediately think of Facebook and Twitter. While these platforms have certainly proven beneficial in generating interest in many types of products, medical devices present a unique challenge for marketers because advertising claims are more strictly regulated than other products. In fact, over the last year, the […]
With Google, Apple and Samsung exploring how to incorporate health IT features into wearable devices, patients may soon provide information to doctors through devices such as smartwatches that can measure and transmit biometric data. Health IT …
This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a terrific mix of speakers on this topic. read more