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Demand

More Data, More Problems: How CMOs Can Simplify Data Overload to Improve Demand Gen
www.cmswire.com

Marketers of all backgrounds recognize the many ways data can enhance demand generation strategy. Marketing teams now devote more dollars than ever to reap the rewards of analytics and insights, with the percentage of dedicated data budget set to increase by 198% over the next three years. Continue reading…

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SMX replay: Brand to demand, the full funnel approach
feeds.searchengineland.com

Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging. Please visit Search Engine Land for the full article.

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Data-driven marketing & analytics added to demand generation platform
www.itbusiness.ca

Demand generation provider MarketOne International is boosting the breadth of its marketing and analytics service through a partnership with data integration vendor Scribe Software. MarketOne will use Scribe's cloud-based integration platform as a …

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Statiq Affirms Leading Location Data Market Position With new Demand Side …
www.prnewswire.com

The major agency groups now also use its ad targeting and digital marketing analytics data in this way for campaigns from some of the UK's leading brands from sectors including mobile, transportation and automotive. "We are always keen to partner with …

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Neustar Appoints Carl Steffens as VP, Demand and Field Marketing
www.martechadvisor.com

Neustar Inc., the premier real-time provider of cloud-based information services and analytics has announced the appointment of Adobe veteran Carl Steffens as VP, Demand and Field Marketing. Steffens, who has spent the last decade supporting Adobe's …

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Getting Started With Demand Generation: Content Required
feedproxy.google.com

How much content do we need to produce before we can just get started? What pieces do I have to create to make this work? And when will I start to see traction on all of this content? These are some of the most common questions I hear when speaking with folks about planning a demand […]

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BrightFunnel Unveils Revenue WaterfallTM Analytics to Optimize B2B Demand …
www.martechadvisor.com

SAN FRANCISCO — Marketo Marketing Nation Summit — April 14, 2015 — BrightFunnel, the pioneer in revenue attribution and forecasting for B2B marketers, today, at the Marketo Marketing Nation Summit, announced the launch of Revenue WaterfallTM, …

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The On Demand Consumer
feedproxy.google.com

People, just like you and me, have now become the major information source when it comes to marketing, advertising, recommendations and ultimately, the decision to purchase. The omnipresence of social media, means that EVERYONE, is now potentially your advertiser, because EVERYONE, now has a voice. In essence, what was once siloed as offline word of […]

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