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Decisions

Are Your Business Decisions Failing Because They Are Biased?
www.cmswire.com

Cognitive bias is something all of us need to understand. It affects our own decisions as well as those our leaders make in running the business. It affects the setting of strategy as well as its execution. It affects our and others’ assessment of what might happen (aka risk). Continue reading…

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How Data Analytics Impacts Marketing Decisions – Bentley …
www.bentley.edu

Carter discussed how the interest in analytics programs at Bentley has skyrocketed over the past 18 months, particularly in programs like the Master of Science in Business Analytics and Master of Science in Marketing Analytics. All the three …

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From Data to Decisions: Social Insights for Better Campaigns
feedproxy.google.com

It’s always a pleasure to tap into the considerable brain power of Spredfast’s Chris Kerns, author of Trendology, and upcoming speaker at The Social Shake-Up.  During last week’s webinar, also sponsored by Spredfast, we were able to bounce Chris’s theories about putting data into action with Andrew Ashton of Yum Brands. 

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Digital Ad Decisions: Native Content Advertising vs Paid Social Media
feedproxy.google.com
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Millennials' B2B Purchasing Decisions Prove to be Socially Informed
www.komarketingassociates.com

March 13, 2015: A new study published by the IMB Institute for Business Value shows that 36 percent of millennials weigh the opinions of friends or family before making a B2B purchase, making them more “social” than past generations — specifically …

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How to Use Analytics to Make Smarter Marketing Decisions …
blog.hubspot.com

On March 11, HubSpot's VP of Marketing Kipp Bodnar and I will host an hour-long webinar to show you how to make smart measurement decisions without spending most of your week in the weeds of your marketing analytics.

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How new technology will drive faster and smarter business decisions this year
www.techradar.com

… insights and take action instantly, from any device. As a result, companies will be able to quickly deploy sales, service and marketing analytics, enabling everyone, at every level of an organisation, to make faster, smarter decisions anywhere and …

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Setting up marketing analytics to inform business decisions …
seedsconsulting.ca

How can marketers advise business owners to sort through data analytics and carve out meaningful insights? Start simply and come up with a plan to expand.

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