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Debuts

Simulmedia Debuts Data-Driven Platform To Optimize Media
www.mediapost.com

Launching a new advertising system, based on what it claims is the “largest footprint of linear TV inventory,” Simulmedia is starting a new data-driven targeting and measurement platform to reach TV audiences. Using millions of set-top-box home data, …

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MetrixLab Debuts COMPACT Package Testing Tool
www.mrweb.com

Alexander Kleijngeld MetrixLab, which merged with Japanese online specialist Macromill last year, offers a range of consumer insights and marketing analytics solutions. The new COMPACT tool has been developed to deliver feedback on the strengths and …

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BuyaTimeshare.com Debuts Timeshare Resale Mobile Website
www.pr.com

According to the latest statistics from marketing analytics firm Custora, over one-third of visits to e-commerce sites now come from mobile devices, up from just three percent in 2010. Mobile users will also be able to access the new Market Analysis …

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Targetbase Debuts New Marketing Platform
www.heraldonline.com

The agency brings together direct marketing disciplines, the innovative nature of digital thinking and the intelligence of marketing analytics, all integrated in one agency backed by the Omnicom family. According to Forrester Research*, “Targetbase is …

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On Heels of SAP-IBM, ISO Debuts International Cloud Standards
www.cmswire.com

Just a day after the SAP-IBM cloud partnership news broke, an international standard setting body issued two standards related to cloud computing. Perhaps CEOs Ginni Rometty of IBM and Bill McDermott of SAP should take note. ISO (the International Organization for Standardization) today released what officials there call "ground-breaking standards" that "lay down the basic terminology […]

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Anametrix for Tableau Debuts as First Multichannel Marketing Analytics …
www.businesswire.com

SEATTLE–(BUSINESS WIRE)–Anametrix, the first cloud-based, real-time marketing analytics platform, today launches Anametrix for Tableau, the first to combine multichannel marketing analytics with Tableau. Introduced at the Tableau Conference, the …

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YU's Sy Syms School of Business Debuts New Curriculum and Major
jewishvoiceny.com

Yeshiva University's Sy Syms School of Business will launch a new curriculum and a new major in Business Intelligence and Marketing Analytics this fall. Incorporating state-of-the-art technique in modern business education philosophy, the new …

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YU's Sy Syms Business School Debuts New Curriculum, Major
www.israelnationalnews.com

Yeshiva University's Sy Syms School of Business will launch a new curriculum and a new major in Business Intelligence and Marketing Analytics this fall. Incorporating state-of-the-art technique in modern business education philosophy, the new …

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