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Smaller Businesses Drive Big Data's Growth
news.morningstar.com

Next-generation point-solution providers lead the pack, but legacy vendors could turn to M&A to catch up in analytics. PrintCommentRecommend (0). Bookmark and Share. By Norman Young | 04-17-15 | 06:00 AM | Email Article. Although it's early in the Big …

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INSIGHT: Why Marketing Analytics is Big Data's “under-hyped” topic
www.computerworld.co.nz

“But while the effects – both good and bad – of most revolutionary technologies are generally tangible, the long-term impacts of predictive marketing analytics on both sides of the balance sheet are poorly understood and ironically unpredictable.”.

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INSIGHT: Why Marketing Analytics is Big Data's “under-hyped” topic
www.computerworld.co.nz

INSIGHT: Why Marketing Analytics is Big Data's “under-hyped” topic. “Like many technical topics in the “big data” realm, marketing analytics is very exciting for insiders, but for most people it probably sounds like just another over-hyped, invasive …

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Nine Steps to Unlock Big Data's Hidden Value
www.information-management.com

No matter where you look, the numbers on big data are staggering. Among estimates of its potential benefits are productivity-led savings: $300 billion a year for the US healthcare industry; €250 billion for the European public sector; a 60 percent …

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eXelate Launches Summer Marketer Series to Promote Data's Role in Driving …
www.marketwatch.com

NEW YORK, NY, Jun 04, 2014 (Marketwired via COMTEX) — eXelate, the leading independent data platform, today announced the first of its data marketing breakfast series that will engage marketers and agencies in discussions on the growing application of …

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eXelate Launches Summer Marketer Series to Promote Data's Role in Driving …
www.marketwired.com

NEW YORK, NY–(Marketwired – Jun 4, 2014) – eXelate, the leading independent data platform, today announced the first of its data marketing breakfast series that will engage marketers and agencies in discussions on the growing application of data and …

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Preventive Healthcare: Big Data's Rising Role
inside-bigdata.com

Big-Data-Healthcare If you watched the Sochi Winter Olympics you know that Bob Costas, NBC's favored face and voice of nine Olympic games, was sidelined for several days by a raging eye infection. Had Costas somehow seen it coming, perhaps he could …

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Big Data's Big Puzzle
www.forbes.com

Approximately 5.5% of marketing budgets currently are spent on marketing analytics and this is expected to increase to 8.7% in the next three years as reported in The CMO Survey. Expectations are running high and many companies are trying to figure out …

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