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Data

The Adam Sandler Effect: There’s Some Very Good Data Behind Those Very Bad Movies
www.cmswire.com

Have you ever wondered who watches Adam Sandler movies other than adults stuck in perpetual arrested development? Ask Netflix. It know exactly who watches his films and why they watch them. Continue reading…

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Integrations Keep the Data Flowing and the Marketing Relevant
www.cmswire.com

If you’ve ever been to Paris for more than a couple of days, it’s possible you heard about, or even visited, its vast city sewer system. It’s an old, charming and totally fascinating look at the inner workings of a major city. Continue reading…

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How to Leverage Data Science to Capture the Fickle Consumer
www.cmswire.com

Loyalty is complicated — and when it comes to the relationship between brands and consumers, it has become increasingly challenging to attain. But for data savvy brands, instead of a problem, this evolving consumer dynamic poses immense opportunity. Continue reading…

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Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web
feeds.searchengineland.com

Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank. Please visit Search Engine Land for the full article.

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More Data, More Problems: How CMOs Can Simplify Data Overload to Improve Demand Gen
www.cmswire.com

Marketers of all backgrounds recognize the many ways data can enhance demand generation strategy. Marketing teams now devote more dollars than ever to reap the rewards of analytics and insights, with the percentage of dedicated data budget set to increase by 198% over the next three years. Continue reading…

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Google: Stick to structured data guidelines if you want the rich result
feeds.searchengineland.com

“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said. Please visit Search Engine Land for the full article.

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Google rolling out ‘Incognito Mode’ for Maps, activity data deletion via Assistant
feeds.searchengineland.com

These privacy controls promote trust and won’t impact targeting and analytics. Please visit Search Engine Land for the full article.

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The Key Elements of a Successful Intent Data Strategy
www.cmswire.com

As with any new technology investment, marketing and sales teams need to show wins, quickly. Deploying third-party intent data can seem particularly challenging, because intent data has such a wide range of use cases that can affect numerous systems and workflows. Continue reading…

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