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Data

How You Can Use Customer Data to Create Better Content for Your Customers
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Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their […]

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How Experience Data Turned Lemonade Into a Profitable Neighborhood Business
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A few months ago my sons came to me with the idea of opening a lemonade stand in front of our house. Continue reading…

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Data scraping tools for marketers who don’t know code
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Here are some free software options to extract data from small to medium data sets to help you get the job done. Please visit Search Engine Land for the full article.

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Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
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The latest update also includes more UX changes and bug fixes. Please visit Search Engine Land for the full article.

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Using structured data to create a semantically enhanced web
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At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use. Please visit Search Engine Land for the full article.

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Why search queries and location data could trump polling as political tools in 2020
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Location intelligence will be used to identify and target voters, and predict election results. Please visit Search Engine Land for the full article.

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Is Your Marketing Data Missing Your Most Powerful Data Set?
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Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? More often than not, event data is either being forgotten, […]

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SMX Replay: How to use data storytelling to earn top-tier media coverage
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Amanda Milligan explains three factors that have earned coverage from NPR and CNN. Please visit Search Engine Land for the full article.

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