Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps. Please visit Search Engine Land for the full article.
Cloud business intelligence and analytics company Birst has enhanced its Marketing Analytics Accelerator to help marketers better analyze, understand, and report on the impacts of their cross-channel campaign efforts.
In a year that saw somewhat muted in-store sales, it was online purchases – particularly online purchases made from mobile devices – that helped salvage the Black Friday through Cyber Monday shopping weekend for retailers.
Cyber security, or rather the lack thereof, is one of the main threats of our time. Learn how to keep your social media channels safer in 2015.
The ways in which criminals are attacking us are changing constantly, in a cycle of new method — defense — new method — defense, and so on. If an organization is not able to adapt at speed, it is (at speed) becoming vulnerable and an easy target. Similarly, an organization needs to be able to […]
DataSong, a marketing analytics agency, provides marketing effectiveness solutions to leading omni-channel retailers, including Williams-Sonoma and Neiman Marcus. Retailers use DataSong's comprehensive tools to measure, plan, and execute marketing …
E-commerce marketing analytics firm Custora, which tracks real-time transaction data from more than 100 U.S. retailers, estimates online shopping for the period of Thanksgiving through Cyber Monday surged 15.4% compared with the same period of 2013.
Black Friday, Small Biz Saturday, Cyber Monday. It’s been a consumerism frenzy, as the focus of the US (and other parts of the world) shifted quickly from family, food, and friends to bargain buys, doorbuster deals, and online shopping.