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Customers

AI's Greatest Gift to Your Customers? The Vanishing Interface
www.cmswire.com

Digital experience technology is at its best when it disappears. When it melts into the customer’s day. Its history has been one of incrementally removing friction from experiences until you forget the digital interface is there. Continue reading…

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Search used when brands are unknown, but it’s direct navigation for existing customers
feeds.searchengineland.com

A new survey from Yext explores what content sources are more trusted and what’s at stake in not paying enough attention to third party platforms. Please visit Search Engine Land for the full article.

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Customers Can Tell When No Thought Goes Into Product Design
www.cmswire.com

Attention companies: We can tell when you don’t have a qualified customer experience (CX) or user experience (UX) practitioner working there. Continue reading…

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How You Can Use Customer Data to Create Better Content for Your Customers
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Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their […]

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How A Good Newsletter Will Keep Your Customers Coming Back
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While the emphasis of the marketing world is increasingly focused on social media channels, tried and true outreach methods like newsletters can still be very effective. In this post, Chris Syme looks at how one company maximizes attention with their newsletter strategy.

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How to Give Customers Control of Their Onsite Experience Across Digital Devices
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With all of the discussion of digital personalization, the internet still seems to be a bit impersonal. Companies looking to distinguish itself will create multiple opportunities to engage and communicate with its customers by offering an optimal customer experience on any digital device.

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Quick Tips on How to Activate your Customers as Brand Advocates
www.martechadvisor.com

Traditional promotions today, are not yielding the expected ROI, as more and more people research and engage online before making purchase decisions. Brand advocacy programs based on the principles of Account Based Marketing are thus becoming the …

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Big Brand Theory: KLM Uses Social to Meet Customers Where They Interact
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KLM Royal Dutch Airlines is the poster child for social media customer service. Last year, KLM’s social media manager Karlijn Vogel-Meijer reported that the airline is now generating €25m ($US27.3m) in sales, per year, that they can directly attribute to their social media efforts. That’s no small feat – so how do they do it? I got a chance to speak with Vogel-Meijer to find […]

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