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AdWords custom columns now available at keyword and ad levels
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Track and optimize to custom metrics tailored to your goals at all levels of your campaigns. The post AdWords custom columns now available at keyword and ad levels appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Google algorithm update, AdWords custom columns & new mobile search design
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google algorithm update, AdWords custom columns & new mobile search design appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google’s new custom intent audiences and you
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Columnist Allen Finn shares his thoughts on Google’s new custom intent audiences before diving into how you can add them to your Display campaigns. The post Google’s new custom intent audiences and you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Oracle DMP adds integration with Bing Ads custom audiences
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This marks the second integration for the audience targeting pilot. The post Oracle DMP adds integration with Bing Ads custom audiences appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing
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The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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How to Create Custom Facebook Frames
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Facebook Frames offer a new way to connect with your audience – here’s how to create your own. 

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Facebook Adds Instagram Retargeting Options to Custom Audience
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A feature that marketers have long been waiting for on Instagram is finally rolling out to the public.  

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AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts
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See what Google wants you to pay attention to and create your own warnings based on your business rules. The post AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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