I’ve been thinking a lot about creativity recently, not in a 21st Century kind of skills way, but in an inbound marketing content way.
Creative Integrity March 13, 2015 Far too often when presenting creative concepts and programs to brand and marketing professionals, it becomes increasingly difficult to maintain the creative integrity of the program. Here are a few tips to help that process.
Priced out of Super Bowl advertising, Newcastle Brown Ale creates a digital campaign that draws attention to its brand and capitalizes on the buzz around the Big Game.
Maybe you've been considering a mobile app for your business, but you just can't quite figure out what your app should do. Coupons? Scheduling? Special deals? It's hard to know exactly what app features are best suited to your business. Li-at Karpel …
Eight tried and tested ways to write a better title tag and headline for your blog or social media post today including comparisons, story-telling, and more.
Creative Content Marketing Ideas for Small Business image digitalideas 272×300 Content marketing may be the way of the future, but beyond the buzzwords, what does that mean in practical terms for small businesses? It's not enough to just have any …
Adobe is touting its major enhancements to its Creative Cloud today at its Adobe Max conference at the Nokia Theatre in Los Angeles. The releases have drawn some early praise for its connection to mobile and the ability to do work in programs like Photoshop and Illustrator on the go. It’s only for iOS, though — at […]
Gabrielle "Gabie" Boko defines leadership as being passionate about an idea that you can change hearts and minds. She thinks almost everyone is an expert in one way or another, and encourages people — especially women — to embrace their inner confidence. Boko is the executive vice president of marketing at Irvine, California-based Sage North America, which provides […]