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Creating

4 Common Mistakes to Avoid When Creating Personas
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Creating audience personas is a crucial task in your content process, but there are some common mistakes you need to avoid.

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Creating Brand Loyalty with Digital Brand Journalism at FedEx [Podcast]
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In a new ‘Social Business Engine’ podcast, Bernie Borges speaks with Jason Baker from the FedEx social media team.

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5 Keys to Creating an Effective About Page
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Your website’s “About Page” will be one of the most highly visited elements, and as such, it needs to stand out.

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21 Tools for Creating Engaging Images and Infographics
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Here’s a listing of great tools to help you improve your visual content and images.

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5 Tips for Creating More Effective Images for Your Social Media Campaigns
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Here are some key tips on how to create effective images for your social media campaigns.

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Key Tips for Creating Effective Visuals for Social Media
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Here are some key tips for developing a visual strategy for your social channels.

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How to build links without creating content: 5 examples
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Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content. The post How to build links without creating content: 5 examples appeared first on Search Engine… Please visit Search Engine Land for […]

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Integrated Marketing Analytics: Creating a single source of data truth
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Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get… Please visit Search Engine Land for […]

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