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5 Steps to Creating a Robust Customer Advisory Council Program
www.cmswire.com

When it comes to engaging with their customers, companies have many options to choose from, including surveys, net promoter scoring, conferences, user group meetings and social media groups. But I think the vehicle that delivers the most value for the time and resources invested is a customer advisory council. Continue reading…

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Who Owns the Digital Workplace Tools and Culture That Technology is Creating
www.cmswire.com

Who should own the digital workplace? No one, according to Gartner. Well, not no one. But it’s no one particular group or individual’s responsibility to help employees get the most out of their digital workplaces, according to the Gartner Hype Cycle for Digital Workplace, 2017. “Humans will still Continue reading…

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Digital Asset Management: Creating an Environment Built for Collaboration (Webinar)
www.cmswire.com

Customers demand instant interactions and marketers and their organizations need to produce content that’s up to a certain standard of quality, consistency and speed. Brian Kavanaugh, US marketing strategist at digital asset management (DAM) provider Bynder, shared those thoughts in a recent CMSWire-Bynder webinar entitled, “Beyond Marketing: CX-Driven DAM in 2018.” Marketers and their organizations Continue […]

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Creating a Webinar That Engages (and More Importantly, Converts)
www.cmswire.com

As we move into 2018, you might think that webinars have lost their charm thanks to emerging platforms like Amazon Alexa and customer-facing chatbots. But according to the Content Marketing Institute, 58 percent of marketers use webinars for promotion, and 32 percent of them think webinar marketing will be Continue reading…

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8 Tips For Creating Successful Email Marketing Campaigns
www.cmswire.com

One of the key touch points between organizations and customers is email. Organizations have been exploiting this touch point since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET) on May 1, 1978. Continue reading…

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What is An Alexa Skill and 4 Tips on Creating Your Very Own
www.cmswire.com

The way we interact with technology is changing before our eyes — and our ears. The Amazon Echo product range, along with the Alexa Skills that give it functionality, is driving much of the rejuvenation going on in audio marketing. For those living under non-wifi enabled rocks, the Amazon Continue reading…

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Google Maps enables creating & sharing lists on desktop version
feeds.searchengineland.com

The feature, launched in February on Google Maps mobile versions, is now available on the desktop interface. The post Google Maps enables creating & sharing lists on desktop version appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Creating a B2B and B2C overlap strategy
feeds.searchengineland.com

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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