One of the key touch points between organizations and customers is email. Organizations have been exploiting this touch point since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET) on May 1, 1978. Continue reading…
The way we interact with technology is changing before our eyes — and our ears. The Amazon Echo product range, along with the Alexa Skills that give it functionality, is driving much of the rejuvenation going on in audio marketing. For those living under non-wifi enabled rocks, the Amazon Continue reading…
The feature, launched in February on Google Maps mobile versions, is now available on the desktop interface. The post Google Maps enables creating & sharing lists on desktop version appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Here are some key tips on creating effective YouTube video thumbnails.
Here are some key considerations for creating vertical video content that stands out in social feeds.
Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process. The post 5 steps to creating a more efficient link-building campaign appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Creating an effective social media marketing strategy requires focus in several key areas, as explained in this post from contributor Taylor Schaller.