Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. The post How SEO can create budget efficiencies in paid search campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
If you want to make the most of your tweets, these tools can help improve and refine your process.
A journey map enables you to walk in your audience’s shoes – and understand your own organization as an outsider.
Creating effective social media marketing reports is a critical part of the social business process. Here are some tips for effective social reporting.
Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target… Please visit Search […]
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” The post Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research appeared first on Search Engine… Please visit Search Engine Land for […]
Lead magnets are a great way to generate more leads. Contributor Bob Carver provides some tips on the essentials of great lead magnets.
LinkedIn expert Melonie Dodaro shares a comprehensive guide, and infographic, on creating an optimized LinkedIn profile.