Twitter’s Woes Not Over Changing of guard is not the answer. Sell Your Developers They may love you after all. Corporate Culture Build Make yours better. Predictable Doom DevOps crucial to becoming agile. Windows Top 10 And the No. 10 feature is … Real Information Management The game’s changed. Continue reading… Follow us on Twitter […]
This first impression is made up of a fairly complex set of factors – many of which are subtle and hard to measure. Things such as writing style, blog layout, architecture of your site, choice of imagery etc. Even if you were to ask your readers what it is they are looking for, you may […]
Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, …
One mistaken method related to buyer personas has to do with the confusion, which exists between company or customer profiling and buyer personas. Even calling a profile a buyer persona profile amounts to more confusion. Slipping the word, persona, in between buyer and profile does not make it a buyer persona.
Corporate Social Media: A Has-Been? Already!? March 14, 2015 Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it’s slowing down – almost to a crawl. Yet the explosion of the social media channel caused major corporations and […]
Holidays is the time of the year when we get an opportunity to show our love for our families, express our gratitude to our employees, and show our appreciation to our business partners. Most of the time we do so through gift-giving. And who doesn’t love gifts, right?
The Art of a Tweet part two – strategy in relation to the corporate world. Best practices to ensure alignment within an organization.
Jascha Kaykas-Wolff, CMO of BitTorrent, Inc, the leading peer-to-peer file-sharing network, will provide his point of view using practical examples from decades of marketing experience. As a pioneer in social media marketing analytics and a published …