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Conversation

17 Ideas for Starting a Conversation on Twitter
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Why and how do you start a conversation on this social network? What kind of message to post? Starting a conversation on Twitter is interesting, and it’s also a major issue for users of the social network. Indeed, most of the people who use it personally or professionally, especially Community Managers and everyone who has […]

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The Social Shake-Up: Leading the Conversation on Social
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We’re in midst of preparing our annual Social Shake-Up in Atlanta (June 8, 9, 10), and it occurs to me that this may be our most important one yet. As the leader of the largest conference about social business that remains editorially independent, I feel that we have a special obligation to bring our community […]

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SXSW Conversation: Bitcoin and What It Needs to Succeed
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Even though Bitcoin continues to be veiled in controversy and difficult for regular people to access and use properly, the Winklevi see a world not just where physical cash is a relic of years gone by, but the world is connected through digital currencies, decentralized from any bank or government.

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Content Marketing Minds: Dove's #SpeakBeautiful Changes the Conversation
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Content Marketing Minds: Dove's #SpeakBeautiful Changes the Conversation February 23, 2015 One company that is trying to change the way we view beauty is Dove. Their most recent campaign saw them partnering directly with Twitter for this year’s Oscars, a notorious time for making snarky comments about women’s bodies and fashion sense, to bring about […]

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Timely Content Marketing to Seize the Conversation
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Timely Content Marketing to Seize the Conversation February 16, 2015 Some people call it newsjacking. I prefer to call it timely content. The three biggest issues holding most marketers back from mastering content marketing are budget, time, and creativity. Using current events can provide built-in interest, audience, and ideas that will save time and money, […]

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Best Conversation Hearts for the Content Marketer
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Best Conversation Hearts for the Content Marketer February 13, 2015 Here is the list of conversation hearts to collect if you are lucky enough to have a sweetie who is into content marketing, and the reasons they will spice up your romance with content marketing overall.

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Social Business Is Rooted in Conversation, Not Platforms
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If you wish to build a successful social business, you have to break the wall. Get your employees to participate genuinely in your social media initiatives. Make them your brand’s voice and let them interact in their own social circles. Your social media efforts seem more human, and this human touch is what people want, […]

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Emoji: Towards a New Social Conversation
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There's been a craze in the last couple of days as the Version 7.0 of the Unicode Standard is now available. Among the new 2,834 new characters, approximately 250 emoji (pictographic symbols) have been added. This means users will have a chance to add more meaningful signs to our keyboard-based communications. read more

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