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Searcher intent: The secret ingredient behind successful content development
feeds.searchengineland.com

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. The post Searcher intent: The secret ingredient behind successful content development appeared first… Please visit Search Engine Land for the full article.

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SearchCap: Crawl budget, content development & shopping ads
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Crawl budget, content development & shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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How to use a podcast to create smart and usable content
feeds.searchengineland.com

In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here’s how. The post How to use a podcast to create smart and usable content appeared first on… Please visit […]

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Content Management's Inflection Point: An Interview with Alfresco's Ankur Laroia
www.cmswire.com

Enterprise content management (ECM) might be dead as a market segment, but the pace of innovation and change within the content management industry has been dramatic. Continue reading…

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How to use good ol’ PPC to support fun and creative branded content
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Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. The post How to use good ol’ PPC to support fun and creative branded content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: PPC branded content & bad local reviews
feeds.searchengineland.com

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC branded content & bad local reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Our Disappearing Content: Why Digital Preservation Matters
www.cmswire.com

I recently returned from the 2018 AIIM Conference in San Antonio. While there, I visited the Alamo. An old Spanish mission constructed in the 1700s, the Alamo was the scene of several battles including a famous last stand that didn’t end well for the defenders. Continue reading…

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Hreflang tags: How to serve correctly regionalized content
feeds.searchengineland.com

Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations. The post Hreflang tags: How to serve correctly regionalized content appeared first on Search… Please visit Search Engine Land for the full article.

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