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Case study: The true value of informational content for e-commerce SEO
feeds.searchengineland.com

Data suggests that informational content pages do indeed help rank better for search queries with commercial intent. Please visit Search Engine Land for the full article.

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3 Areas Where Content Intelligence Can Make the Highest Impact
www.cmswire.com

A survey conducted by Opinion Matters found that nearly half (45%) of C-suite executives admit that they are unsure where to start their digital transformation strategy. Dozens of internal processes need digitization, but where to start can often turn into an internal political debate. Continue reading…

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
Google adding more news content to ‘top stories’ in search results
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Users will now see multiple carousels of news stories. Please visit Search Engine Land for the full article.

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Running a Content Migration Project? Don't Forget Your Business Leads
www.cmswire.com

During a session at one of the many IT conferences I attend, a consultant presented a project plan for migrating content to a new platform. I couldn’t see anywhere in their plan where the project team consulted the content owners or managers. Continue reading…

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How to breathe fresh life into evergreen content (and get fresh traffic, too)
feeds.searchengineland.com

John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets. Please visit Search Engine Land for the full article.

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Where Does Salesforce CMS Fit in Content Management Industry?
www.cmswire.com

Salesforce probably will not make an appearance in any upper-right analyst Web Content Management (WCM) quadrant in the near future. Salesforce released Salesforce CMS this month but has a long road ahead if it wants to be in the conversation with some of the so-called leaders of the WCM world Continue reading…

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Does Web Content Management Have an Agile Future?
www.cmswire.com

The days of creating, managing and delivering digital experiences in a single channel are dying. This paves the way for a new era of web content management (Web CMS) technologies and strategies built on agile, open foundations that support digital experiences beyond the website.  Mark Grannan, senior analyst for Forrester Continue reading…

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Why Digital Transformation Efforts Should Start With Content Management
www.cmswire.com

Digital transformation isn’t a dream — it’s in Estonia. Continue reading…

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