Adding UGC into your Facebook ad campaigns can produce significant results – here are some tips and examples.
Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers. The post Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content appeared first on Search Engine… Please visit Search Engine Land for the full article.
Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign. The post Content and links: It really does take a village appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Is your content marketing program losing steam? Here are some tips on how to get it back on track.
Live-streaming can be a great way to boost your social media campaigns, but there are some key best practices you need to adhere to.
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” The post Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research appeared first on Search Engine… Please visit Search Engine Land for […]
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. The post SEO & intelligent content: Discovery, connection and improved performance appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. The post 4 tips to maximize content marketing performance appeared first on Search… Please visit Search Engine Land for the full […]