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How User-Generated Content Can Boost the Performance of Your Facebook Ads
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Adding UGC into your Facebook ad campaigns can produce significant results – here are some tips and examples. 

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Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
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Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers. The post Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content appeared first on Search Engine… Please visit Search Engine Land for the full article.

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Content and links: It really does take a village
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Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign. The post Content and links: It really does take a village appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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5 Tips on How to Re-Ignite Your Stalled Content Strategy
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Is your content marketing program losing steam? Here are some tips on how to get it back on track. 

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Don’t Let These 5 Things Screw Up Your Live Content Strategy
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Live-streaming can be a great way to boost your social media campaigns, but there are some key best practices you need to adhere to. 

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Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
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Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” The post Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research appeared first on Search Engine… Please visit Search Engine Land for […]

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SEO & intelligent content: Discovery, connection and improved performance
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Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. The post SEO & intelligent content: Discovery, connection and improved performance appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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4 tips to maximize content marketing performance
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Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. The post 4 tips to maximize content marketing performance appeared first on Search… Please visit Search Engine Land for the full […]

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