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How You Can Use Customer Data to Create Better Content for Your Customers
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Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their […]

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When bad user-generated content happens to good businesses
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Monitor and create a triage for how you’ll handle questionable UGC content including reviews, photos and Q&A forums with incorrect information about your business. Please visit Search Engine Land for the full article.

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
3 Keys to Getting Started With Video Content Marketing
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In a bid to stay relevant in the YouTube era, B2B marketers are using more video content than ever before.  Video can be used to simplify complex information for decision-makers, and also to capture their attention and create brand awareness. Continue reading…

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How a CCMS Can Unify Your Content Strategy and Smooth the Customer Journey
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Technical content has become an integral part of the B2B buying process. No longer just post-sale material, today’s buyers are searching for tutorials and technical details long before they even talk to a sales person. Continue reading…

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UX, Content and other secrets to Overstock’s SEO turnaround
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How Overstock weathered some really bad times in SEO and came out ahead in the long run. Please visit Search Engine Land for the full article.

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TF-IDF: The best content optimization tool SEOs aren’t using
feeds.searchengineland.com

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context. Please visit Search Engine Land for the full article.

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8 Reasons Why Your Content Marketing Strategy May Suck
www.cmswire.com

In the digital age, content is currency. Governments, brands and personalities the world over leverage content in a myriad of forms to shape opinions and shift paradigms. Continue reading…

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Essential Steps of an Effective Content Marketing Plan
www.martechadvisor.com

The world is connected via social media today like never before. All this has naturally resulted in unprecedented amounts of content available online. How then can individuals and businesses develop content that stands out in the clutter? Through …

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