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Google may be having issues showing new content again
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Not seeing your new and fresh content show up in Google News or Google Search? You are not alone. Please visit Search Engine Land for the full article.

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7 Challenges Holding Back Your Intelligent Content Programs
www.cmswire.com

Many organizations seem to stall when trying to leverage intelligent content because of the challenges with customer journey mapping and personas, governance and organizational design and brand/agency relationships. Noz Urbina of Urbina Consulting, founder of the OmnichannelX conference, shared those thoughts with CMSWire in a recent interview. Continue reading…

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Bing launches content submission pilot
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Bing is testing a feature to let some publishers not just submit URLs to the search engine but also submit content and images. Please visit Search Engine Land for the full article.

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The Problem With Audio Content
www.cmswire.com

While traditional audio ads on the radio continue to enjoy localized success, modern audio ads are on the rise. In fact, according to recent data, 75% of advertisers plan to increase spending on podcast audio ads. That’s because about one-quarter of consumers plan to spend more time listening to podcasts and other Continue reading…

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Competitor content analysis: Here’s what you can learn
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Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results. Please visit Search Engine Land for the full article.

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Google won’t pay French publishers copyright fees, will limit content in search results instead
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Publishers will need to give explicit consent to Google to show more of their content, says the company. Please visit Search Engine Land for the full article.

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How to Bring Your B2B Content Marketing Back from the Dead
feedproxy.google.com

Content marketing has transformed our industry, with B2B brands large and small using it to generate millions of engagements. In fact, by 2016, 88% of all B2B brands were using content marketing. Then something changed. Marketers produced too much. They oversaturated the market. They made it too hard to stand out. But content stopped succeeding […]

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Why Long-form Content Isn't a Marketing Silver Bullet
www.cmswire.com

Long-form content is a hotly debated topic among digital marketers. Many believe long-form content has a dramatic impact on SEO, while others can’t seem to justify the costs of producing thousands upon thousands of words worth of content on a regular basis. Continue reading…

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