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Common

Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
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We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated. The post Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes appeared first on Search Engine… Please visit Search Engine Land for the full article.

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2 Common Facebook Advertising Mistakes That Will Limit Your Ad Effectiveness
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These two Facebook marketing missteps are very common – and could be hurting your results.

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16 common on-site SEO mistakes you might be making right now
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Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues! The post 16 common on-site SEO mistakes you might be making right now appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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26 Common SEO Mistakes That Are Killing Your Website [Infographic]
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This infographic looks at some of the most common SEO mistakes people make on their websites. 

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5 common mistakes made by B2B paid search novices
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Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot. The post 5 common mistakes made by B2B paid search novices appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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4 Common Mistakes to Avoid When Creating Personas
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Creating audience personas is a crucial task in your content process, but there are some common mistakes you need to avoid.

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Going global: Common sense considerations too commonly ignored
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If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC marketer, consider this advice from columnist Brendan McGonigle. The post Going global: Common sense considerations too commonly ignored appeared first on… Please visit Search Engine Land for the full article.

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8 Common Pitfalls of Influencer Marketing (and How to Avoid Them)
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Influencer marketing is nothing new. In fact, the practice of recruiting celebrities to promote products can be traced back to the 1800s. But the digital age has changed the game completely. Today, you don’t have to be a celebrity to qualify as an influencer. Continue reading…

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