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Common

4 Common Mistakes to Avoid When Creating Personas
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Creating audience personas is a crucial task in your content process, but there are some common mistakes you need to avoid.

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Going global: Common sense considerations too commonly ignored
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If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC marketer, consider this advice from columnist Brendan McGonigle. The post Going global: Common sense considerations too commonly ignored appeared first on… Please visit Search Engine Land for the full article.

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8 Common Pitfalls of Influencer Marketing (and How to Avoid Them)
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Influencer marketing is nothing new. In fact, the practice of recruiting celebrities to promote products can be traced back to the 1800s. But the digital age has changed the game completely. Today, you don’t have to be a celebrity to qualify as an influencer. Continue reading…

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12 Common Social Media Management Mistakes (and How to Prevent Them) [Infographic]
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Knowing some of the most common social media mistakes – and learning how to avoid them – can help your company build lasting relationships with your audience and potential customers.

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How They Hack Your Website: The Ultimate, Updated Overview of Common Techniques
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Website hacking is nothing new, but the techniques of a hacker are in constant flux. In an attempt to keep up with this ever-evolving digital dark art, the US government alone spent a whopping $14 billion on cyber security in 2016 — a year that will go down in hacking Continue reading…

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6 common PPC reporting mistakes that can make you look terrible
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Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. The post 6 common PPC reporting mistakes that can make you look terrible appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

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Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
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Columnist Aleyda Solis lays out critical tips for configuring your e-commerce website for SEO success this holiday season. The post Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Common Search: The open source project bringing back PageRank
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Columnist JR Oakes explains Common Search, a great open source tool for understanding how search engines work, which has a hidden gem for those of us who miss checking our PageRank score. The post Common Search: The open source project bringing back PageRank appeared first on Search Engine Land. Please visit Search Engine Land for […]

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