Bloomreach bsMR users can integrate site search in B2B commerce environments to increase conversions. Please visit Search Engine Land for the full article.
The story that has already been told about the American shopping mall is one of great commercial success up until the advent of the internet, when the whole industry crashed and burned. As online shopping rose, so goes the usual narrative, the fortunes of places of public commerce fell precipitously. But, as it turns out, […]
According to the Chinese lunar calendar, 2015 is the Year of the Sheep. Sheep, so says the Chinese astrological calendar, are gentle, calm and cute – animals seen as symbols of peace, harmony and tranquility. But since sheep also need dogs like border …
TUSCALOOSA, Ala. — A leader in business analytics education, The University of Alabama's Culverhouse College of Commerce offers a new, online degree — Master of Science in Marketing with a specialization in marketing analytics. UA began offering the …
U.S. Social Commerce Trends February 20, 2015 The team at Invesp recently published an infographic highlighting the trends in US Social Commerce. The infographic specifically focuses on trends from 2012-2015 in the United States alone and contains some very interesting statistics.
The Internet of Things and the Future of Social Commerce February 20, 2015 Connected objects will help businesses in every industry. The increased targeting capabilities will reduce advertising costs. Other features of connected objects will help companies be more efficient.
Experience matters in omnichannel commerce — both the customer experience and the software ecosystem that supports a buyer’s journey from initial discovery to customer advocate. Just as shoppers see products on display in physical stores, digital experiences have to provide relevant content and compelling interactions to convert browsing to buying. Connected consumers expect convenience and […]
Businesses are faced with the reality that dominant social media platforms have become oversaturated with content from businesses of all sizes, with brands generating content faster than users can consume them. In response, Facebook and Twitter have both announced the arrival of new commerce tools, designed to give businesses a ‘call to action’ option that […]