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Multi-Touch Attribution Has Come a Long Way
www.cmswire.com

Multi-touch attribution can help marketers better track the effectiveness of their programs, show clear ROI and understand where further effort is required. Continue reading…

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Privacy policies come with an escape hatch
www.expressnews.com

Sites, apps, data brokers and marketing analytics firms are gathering more and more details about people's personal lives — from their social connections and health concerns to the ways they toggle between their devices. The intelligence often is used …

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
Return Path and IRI Come Together to Provide E-Commerce Receipt and …
www.martechadvisor.com

Return Path has announced an alliance with Information Resources, Inc. (IRI). As a part of the arrangement, data from Return Path's Consumer Insight business and other e-commerce transaction datasets will be integrated by IRI, creating a complete view …

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Twitter Users Come Up with Better, More Innovative Ideas – Report
feedproxy.google.com

A new study has shown that of workplace ideas submitted by employees, ideas that came from Twitter users were rated significantly more positively by other employees and experts than the ideas of non-users. The findings underline the relevance of Twitter as an insight and information platform – it’s how we utilise that data that’s key.

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8 Ways to Come Up With a Business Idea
www.entrepreneur.com

CardioInsight found a way to 3D map the heart's electrical activity, but it took a village of funding resources to get there. Jane Porter · How One Idea Went From the Research Lab to the Marketplace — Raising More than · Think Like Cleveland …

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Charity Charge: A Disruptive Idea Whose Time Has Come
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Charity Charge appears to me to be a tremendous idea that’s going to catch on quickly, be a huge success and make a lot of people feel good about using their charge card to purchase the things they need. When you use the Charity Charge card 1% of your purchases will be directed to the […]

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Come Closer: Here's How You Can Win the #MarchMadness Pool
www.cmswire.com

Loser. If you turned in your March Madness brackets earlier this week, chances are that that’s how you feel. Fear not, you’re not alone. ESPN says 99 percent of the brackets submitted to their website were damaged by yesterday’s results. Who would have thought the University of Alabama Blazers would beat the third seeded Iowa […]

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Employee Advocacy Should Come from Pride, Not Pity
feedproxy.google.com

Employee Advocacy Should Come from Pride, Not Pity February 20, 2015 Your employees are one of your brand’s greatest assets. Their morale, spirit and willingness to engage the public on your behalf affects your bottom line as much as any other department. When your brand can clean up, consolidate and focus it’s outward social activity, […]

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