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Collide

Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
feeds.searchengineland.com

Columnist Christi Olson shares consumer and search data from the recent holiday weekend — and provides tips for how to use search to boost your omnichannel holiday marketing strategy. The post Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records appeared first on… Please visit Search Engine Land for the full article.

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When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns
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TV and Twitter go hand-in-hand, and by using Twitter’s TV show targeting capabilities, you can maximize the reach of your brand message through the platform.

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Worlds Collide in the Next Big Marketing Channel – Augmented Reality
www.martechadvisor.com

Today's high-performing organizations have a new item in their digital marketing toolbox: augmented reality (AR). With AR technology, a marketer can take a traditional marketing channel, add digital elements such as video, landing pages, funnel to …

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In 2 weeks, the marketing and technology worlds collide — Don’t miss it!
feeds.searchengineland.com

In just two weeks, the largest vendor-agnostic gathering of professionals at the intersection of marketing and technology will happen in San Francisco — MarTech: The Marketing Tech Conference. MarTech’s two-track sessions will inspire you with real-life lessons, strategies and tips that… Please visit Search Engine Land for the full article.

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Adtech and martech worlds collide
www.cio.com

… along the expanse of the customer landscape. Marketing analytics tools tap into a data lake to fish out actionable customer insights in real time. Adtech is merely the beginning of the customer journey, and its target audience data should be in the …

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Social Advocacy and Politics: TV and Politics Collide
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Social Advocacy and Politics: TV and Politics Collide March 03, 2015 The political reaction to television can take any form, from high praise to outright rejection. When something happens on TV, public reaction materializes in short order, especially on Twitter. This past week saw two such reactions, one incredibly sad but positive, the other sparking […]

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When art and science collide for effective marketing
www.allvoices.com

To understand and learn how to syndicate the art and science of connecting with customers, thousands of marketers are heading to Chicago, March 9-11, to attend the 2015 Marketing Analytics Conference. Join Stephanie Miller with TopRight Partners to …

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When Holidays Collide with Government Issues: Growing a Retail Business in a Tough Holiday Season
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Holiday 2013 is shaping up to be a wild and crazy ride for retailers. Planning for it with any expectation of accuracy is virtually impossible because there are too many unknown variables. Everything from the calendar to Congress is aligning against a business as usual holiday season. read more

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