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CMOs

5 Reasons CMOs are Facing an Uphill Battle
www.cmswire.com

Five years ago these were the topics being discussed in relation to the CMO role: Marketing analytics don’t matter Will the CMO replace the CIO? IDC predicts hard times ahead for CMOs Well, times have certainly changed, however, the latter is still definitely true. Continue reading…

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ICYMI: Oracle-Microsoft Cloud Partnership Overview, How CMOs Drive Growth, More
www.cmswire.com

This week buzzed with the Oracle-Microsoft Cloud partnership and its impact on all things cloud. Continue reading…

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How Winning CMOs Are Driving Growth
www.cmswire.com

Most CEOs feel their CMO’s efforts can drive company growth. But not all of them believe they have done so. According to a new McKinsey study, while 83% of global CEOs say marketing can be a major driver of growth, 23% of those CEOs do not feel that marketing Continue reading…

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Beyond the Campaign: Times They Are A-Changing for CMOs
www.cmswire.com

“Ch-ch-ch-ch-changes. Turn and face the strange” ― David Bowie  Deloitte calls it beyond marketing; Gartner, a new equilibrium; Forrester, moments-based customer experience (CX). However you slice it — change is coming to marketing and CMOs need to be ready. Continue reading…

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7 Signs CMOs Need To Examine Their Media Mix
marketingland.com

Scott spent the past 7.5 years as the Founder and President of iSearch Media, a leading digital marketing agency focused on consumer behavior, search marketing, analytics, and data visualization. iSearch Media was acquired by 3Q Digital in 2014.

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CMOs: Read This Before Choosing Your Predictive Marketing Solution
www.clickz.com

One of the biggest challenges, when it comes to successful marketing analytics technologies, is implementation. Between tracking pixels and dynamic buyers to integrating CRM data, marketing analytics systems have many moving parts. When vetting …

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7 Things CMOs Should Know About Attribution
marketingland.com

Scott spent the past 7.5 years as the Founder and President of iSearch Media, a leading digital marketing agency focused on consumer behavior, search marketing, analytics, and data visualization. iSearch Media was acquired by 3Q Digital in 2014.

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33% of Social Media Queries Ignored, Anti-Social CMOs – New Data on the State of Social Marketing
feedproxy.google.com

A new survey has found that 33% of people who contacted brands with a customer-service query via social media never got a response. Another study also found that only a small percentage of CMOs from top brands are active on Twitter. The results of both demonstrate, in different ways, that there are still significant opportunities not being […]

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