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CMOs

The Cranky CMO’s Holiday Wish List
www.cmswire.com

Growing up, we celebrated both Christmas and Hanukkah in my family. Eventually, I started calling it “Late-December Gift-giving Season” and made some poor, unfortunate soul in the Nordstrom online order department write “Happy Late-December Gift-giving Season” on gift tags. Continue reading…

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CMOs Share Ways to Save Money as Martech Investments Decline
www.cmswire.com

Chief marketing officers remain hopeful that their budgets will increase in 2020, but numbers don’t lie. According to the Gartner CMO Spend Survey 2019-2020  (registration required) released earlier this month, marketing budgets have dropped below 11% for the first time since 2014. Continue reading…

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More Data, More Problems: How CMOs Can Simplify Data Overload to Improve Demand Gen
www.cmswire.com

Marketers of all backgrounds recognize the many ways data can enhance demand generation strategy. Marketing teams now devote more dollars than ever to reap the rewards of analytics and insights, with the percentage of dedicated data budget set to increase by 198% over the next three years. Continue reading…

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5 Reasons CMOs are Facing an Uphill Battle
www.cmswire.com

Five years ago these were the topics being discussed in relation to the CMO role: Marketing analytics don’t matter Will the CMO replace the CIO? IDC predicts hard times ahead for CMOs Well, times have certainly changed, however, the latter is still definitely true. Continue reading…

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ICYMI: Oracle-Microsoft Cloud Partnership Overview, How CMOs Drive Growth, More
www.cmswire.com

This week buzzed with the Oracle-Microsoft Cloud partnership and its impact on all things cloud. Continue reading…

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How Winning CMOs Are Driving Growth
www.cmswire.com

Most CEOs feel their CMO’s efforts can drive company growth. But not all of them believe they have done so. According to a new McKinsey study, while 83% of global CEOs say marketing can be a major driver of growth, 23% of those CEOs do not feel that marketing Continue reading…

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Beyond the Campaign: Times They Are A-Changing for CMOs
www.cmswire.com

“Ch-ch-ch-ch-changes. Turn and face the strange” ― David Bowie  Deloitte calls it beyond marketing; Gartner, a new equilibrium; Forrester, moments-based customer experience (CX). However you slice it — change is coming to marketing and CMOs need to be ready. Continue reading…

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7 Signs CMOs Need To Examine Their Media Mix
marketingland.com

Scott spent the past 7.5 years as the Founder and President of iSearch Media, a leading digital marketing agency focused on consumer behavior, search marketing, analytics, and data visualization. iSearch Media was acquired by 3Q Digital in 2014.

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