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Clueless

Say What? Most Consumers Clueless About the Internet of Things
www.cmswire.com

A lot of businesses and marketers spend a lot of time developing strategies around the Internet of Things (IoT). But guess what? Recent research from the Acquity Group shows most consumers are clueless about the IoT — and companies and brands may be putting the cart before the horse by trying to sell smart technologies […]

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