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Channel

The Savvy Marketer's Guide to Catering Content for Any Distribution Channel
feedproxy.google.com

One of the most important aspects to consider when distributing content is learning how you want your brand to be represented and how your content is going to affect your customer’s experience across multiple channels. Here are some techniques to help you maximize your success in cross-channel distribution.

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How Caroline Tsay transformed HP Software's online channel
venturebeat.com

… improvement in sales productivity every month, and we also continue to see six times the number of new customers the existing traditional teams are doing.” Such is the value of transformation. VentureBeat's VB Insight team is studying marketing …

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Sales Manager, Brands – Cross Channel Marketing Analytics
www.glenborn.com

New York, NY. ID: 1446. Our Client. Our client's SaaS cross-channel marketing analytics platform enables marketers and agencies to understand which marketing efforts are working and which aren't. They let marketers see …

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Merkle Names Ted Stites, Senior Vice President, Digital Channel Optimization
www.businesswire.com

Stites has nearly 20 years of industry expertise in marketing analytics, optimization, and automation working with Fortune 1000 companies. He joined Merkle from Siteworx, a leading Adobe Experience Management company, where he created their first ever …

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Which Online Marketing Channel Should You Prioritize?
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When it comes to online marketing effectiveness and driving both traffic and conversions to a website, brands have plenty of options to choose from: direct traffic, organic vs. paid search, email, social media, display banners, referral traffic, etc. But these channels don’t necessarily have the same level of effectiveness, depending on whether we are a […]

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5 Reasons Every Brand Should Embrace Social Media Employee and Channel Advocacy Programs
feedproxy.google.com

5 Reasons Every Brand Should Embrace Social Media Employee and Channel Advocacy Programs March 13, 2015 Social media is a really great way to analyse what your competitors are doing. You can then determine how to stand right out from the crowd.

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Social Media Amplification Works: Ask Microsoft Channel Partners
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Social Media Amplification Works: Ask Microsoft Channel Partners February 22, 2015 Like many brands, amplifying your message on social media is crucial in order to remain competitive and promote your brand to end-users. But how is this best achieved? Here we will delve into Microsoft’s best practice for achieving social media amplification through their resellers

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Social Media Is a Customer Channel Before It Is a Marketing One
feedproxy.google.com

Social Media Is a Customer Channel Before It Is a Marketing One February 19, 2015 There is a serious disconnect between the promise of social media and what it is delivering for brands, and it can be explained in one simple sentence: Social media is a customer channel before it is a marketing one.

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The Marketing Digest: Brought to you by NGT Marketing Group LLC

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