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Change

Google Search Console Change of Address tool adds redirect validation & reminder
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Google has some new features in Search Console to help you move your site. Please visit Search Engine Land for the full article.

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New chart annotations make  Google Ads’ change history reports much easier to navigate
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Annotations are available in campaign-level change reports in the Google Ads UI. Please visit Search Engine Land for the full article.

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Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings
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By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find semantically related categories. Please visit Search Engine Land for the full article.

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Digital Transformation Efforts Stall Without Cultural Change
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A few years ago, John Kotter and Holger Rathgeber wrote a parable about an emperor penguin colony in Antarctica called “Our Iceberg is Melting.” As you can probably guess, this fable focuses on the difficulties of adjusting to change in an often frightening world. Continue reading…

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Video: Brian Dean on growing YouTube subscribers and the nofollow link change
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Brian Dean does SEO training and has grow a nice following over the years. I sit down with Brian to discuss his history and so much more. Please visit Search Engine Land for the full article.

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The Future of Work: Sea Change Ahead in Productivity, Collaboration and More
www.cmswire.com

Workplace productivity took a dramatic leap forward when email and internet services first appeared on the enterprise scene over 20 years ago. Continue reading…

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Marketing Change Catalysis | These Mini Case Studies Address Common Challenges
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Raise a hand if you’ve ever experienced the ripple effects of change in your life.  You know, you change one thing over here and other things change over there, even if the change wasn’t intended? Yes, same here. In my work helping customers establish and advance Centers of Excellence across their organizations, I see how […]

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Governance Is Your Safeguard During Times of Change
www.cmswire.com

“Good governance with good intentions serves everyone. The priority is the ongoing successful management of your DAM program.” Governance Is Your Best Safeguard During Times of Change Governance is the process that holds your organization’s data operations together as you seek to become truly data-driven, realize the full value of Continue reading…

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