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Challenge

Why your marketing performance problem is really a measurement challenge
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Find out why poor marketing performance may actually be a measurement problem and how you can get better results. Please visit Search Engine Land for the full article.

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8 Ways Enterprises Are Taking Up the Blockchain Challenge
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Blockchain is slowly creeping into the enterprise. Outside of cryptocurrency and data storage, blockchain is also tackling several other data-related challenges that have plagued organizations for years, especially since the rise of big data. Continue reading…

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Search in Pics: NBA players working at Google, Google bike challenge & massive Bing calculator
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Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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Dismantling Data Silos Isn't Just a Tech Challenge, It's About Meeting Customer Needs
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Companies across the board have made improving the customer experience their priority. Initially these efforts took the form of website improvements (e.g. Continue reading…

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The PPC challenge of selling manufacturing capability vs. stock products
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Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. The post The PPC challenge of selling… Please visit Search Engine Land for the full article.

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Top European court’s ruling might embolden US tech companies to challenge regulators
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The European Court of Justice rebuked a lower court for failing to properly consider Intel’s arguments in a nearly decade-old case. The post Top European court’s ruling might embolden US tech companies to challenge regulators appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Topdown's INTOUCH: One Vendor's Answer to the Challenge of DX
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Customer communications management (CCM) specialist Topdown launched a new product on May 1 designed to improve the consistency and quality of customer experiences by putting the management customer communications in the hands of the users. Continue reading…

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Social Advocacy and Politics: The Challenge of Tweeting Complex Issues
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Donald Trump has mastered the art of simplifying the message on social media – but is that beneficial to the electoral process?

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