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Campaigns

Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets
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An updated list of error codes for API clients and scripts is also available. Please visit Search Engine Land for the full article.

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Video: Wil Reynolds on the importance of data with search campaigns
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Give back to your community and obsess over your data, those are two of the many tips given by Wil in this interview. Please visit Search Engine Land for the full article.

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YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
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Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns. Please visit Search Engine Land for the full article.

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Search Ads 360 rolls out auction-time bidding for Google Search campaigns
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It enables access to Google Ads’ Smart Bidding capabilities. Please visit Search Engine Land for the full article.

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Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns
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Get a better view into product negative keyword conflicts in your Shopping campaigns. Please visit Search Engine Land for the full article.

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Google Ads seasonality adjustments now available for Search, Display campaigns
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Give Google’s bidding algorithms a heads up about short-term conversation rate changes during promotions. Please visit Search Engine Land for the full article.

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How YouTube can help your non-video campaigns in Google Ads
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Here’s how you can boost campaigns with video in lightbox ads, display, universal apps and more. Please visit Search Engine Land for the full article.

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Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
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Google announced new inventory sources and monetization tools for app advertisers and publishers. Please visit Search Engine Land for the full article.

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