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Campaign

As App campaign placements expand, Google Ads aims to improve asset combinations for app ads
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App campaign advertisers might see changes to asset reporting. Please visit Search Engine Land for the full article.

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Facebook’s Campaign Budget Optimization is coming. Are you ready?
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The time to start testing CBO is now, says Michelle Morgan of Clix Marketing. Please visit Search Engine Land for the full article.

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
Oracle Acquires CrowdTwist, LinkedIn Updates Campaign Manager, More News
www.cmswire.com

Oracle has signed an agreement to acquire CrowdTwist, a cloud-native customer loyalty solution. CrowdTwist includes more than 100 out-of-the-box engagement paths that help marketers determine the right actions for customers. The CrowdTwist team will join the Oracle Customer Experience (CX) Cloud organization. Continue reading…

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Sidecar launches Amazon Advertising campaign management solution
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It supports campaign management for sponsored products, sponsored brands and product display ads. Please visit Search Engine Land for the full article.

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YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
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Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns. Please visit Search Engine Land for the full article.

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Beyond the Campaign: Times They Are A-Changing for CMOs
www.cmswire.com

“Ch-ch-ch-ch-changes. Turn and face the strange” ― David Bowie  Deloitte calls it beyond marketing; Gartner, a new equilibrium; Forrester, moments-based customer experience (CX). However you slice it — change is coming to marketing and CMOs need to be ready. Continue reading…

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How a localized SEO campaign delivered global market share, lifted revenue
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The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S. Please visit Search Engine Land for the full article.

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Three Factors for Designing a Small Business’s Facebook Video Campaign
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With Facebook making a big push into video, an increasing number of small business owners are looking to incorporate videos into their Facebook presence. So how should you go about it? Here are some tips to maximize your Facebook video content.

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