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Buys

Google buys Pointy to bring SMB store inventory online
feeds.searchengineland.com

The company offers an elegant solution to the challenge of getting local merchant inventory into search results and ads. Please visit Search Engine Land for the full article.

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Dun & Bradstreet Buys Orb Intelligence, Adobe DX Business Gets New Leader, More News
www.cmswire.com

Dun & Bradstreet, which provides business decisioning data and analytics, has acquired Orb Intelligence, a digital business identity and firmographic data provider. Dun & Bradstreet is doubling down on data intelligence and management. Continue reading…

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TripAdvisor buys SinglePlatform to enhance services for restaurants
feeds.searchengineland.com

The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google. Please visit Search Engine Land for the full article.

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Workplace By Facebook Assesses Its Impact, ABBYY Buys TimelinePI, More News
www.cmswire.com

Though Slack and Microsoft Teams have received the lion’s share of attention in digital workplace collaboration discussions over the last two years, Workplace by Facebook, which was first announced in 2015, has continued to build its customer base, which it claims numbers over 30,000. Continue reading…

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How programmatic marketing continues to revolutionize media buys
www.marketingdive.com

Anyone who's involved in digital marketing has heard the term “programmatic” thrown around for the last couple of years, even though those on the front lines of media buying are most familiar with the strategy. While it sounds like it should be …

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Canada » VC-backed Scribble buys analytics marketing …
www.pehub.com

Together they created a content marketing analytics platform based on a decade's worth of research from Cardie's computer science department. The software uses statistical machine learning and natural language …

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ScribbleLive Buys Appinions, Gains Influence Analytics Program
www.mediapost.com

The pair created a content-marketing analytics platform based on a decade's worth of research from Cardie's computer-science department. The software uses statistical machine learning and natural language processing to provide marketers a holistic view …

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Sprinklr Buys Get Satisfaction To Add Customer Feedback To Its Social Media …
techcrunch.com

Sprinklr, the social media management company that vaulted into the “unicorn club” last month after it raised $46m on a $1b+ valuation, is making an acquisition to expand into a new area, customer feedback. It is buying Get Satisfaction, makers of a …

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The Marketing Digest: Brought to you by NGT Marketing Group LLC

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