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Google on building a better holiday omnichannel strategy
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From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East. Please visit Search Engine Land for the full article.

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Video: Eric Enge on building and selling his SEO agency
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Also learn about why giving back to the community can return huge rewards. Please visit Search Engine Land for the full article.

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Building Your Martech Stack: Best-of-Breed vs. Suite
www.cmswire.com

The marketing technology (martech) landscape is vast, and choosing the software to enable your digital marketing strategy is daunting. In fact, 56% of marketers say the martech space is moving so fast that their companies are struggling keep up. That’s why it’s crucial for marketing teams to have an Continue reading…

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Video: Mike King on the evolution of link building
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Learn about how link building has (or has not) changed over the years in this video. Please visit Search Engine Land for the full article.

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7 Things You Must Do When Building Landing Pages that Convert
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Landing pages — individual web pages that are separate from a company’s main website — are a way to target specific audiences and make them ripe to buy what you’re selling (so to speak).

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Forget Link Building: Time to Embrace the Google Knowledge Vault
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SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the […]

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The Small Business Guide to Building an Ecommerce Store
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As more brands are joining the Ecommerce game, it’s becoming increasingly difficult to gain online recognition. However, in the world of Ecommerce, small businesses and start-ups are perceived differently than established brands, and as long as they have products that people are interested in, a strong marketing strategy and commitment to quality, all small businesses can […]

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5 Tips for Building Landing Pages for Social Media Campaigns
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Do you know the definition of a landing page? Technically, landing pages are any web page that visitors can “land” on. However, when you look at landing pages from a marketing perspective, the definition is slightly different. This post outlines some of the key elements of a landing page and how to maximise your pages, fit […]

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