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Video: Mike King on the evolution of link building
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Learn about how link building has (or has not) changed over the years in this video. Please visit Search Engine Land for the full article.

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7 Things You Must Do When Building Landing Pages that Convert
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Landing pages — individual web pages that are separate from a company’s main website — are a way to target specific audiences and make them ripe to buy what you’re selling (so to speak).

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Forget Link Building: Time to Embrace the Google Knowledge Vault
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SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the […]

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The Small Business Guide to Building an Ecommerce Store
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As more brands are joining the Ecommerce game, it’s becoming increasingly difficult to gain online recognition. However, in the world of Ecommerce, small businesses and start-ups are perceived differently than established brands, and as long as they have products that people are interested in, a strong marketing strategy and commitment to quality, all small businesses can […]

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5 Tips for Building Landing Pages for Social Media Campaigns
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Do you know the definition of a landing page? Technically, landing pages are any web page that visitors can “land” on. However, when you look at landing pages from a marketing perspective, the definition is slightly different. This post outlines some of the key elements of a landing page and how to maximise your pages, fit […]

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Is Microsoft Building an Outlook Chat App?
www.cmswire.com

Apple, under Steve Jobs leadership, was known for its secrecy — very little was known about the iPhone, for example, before it was officially unveiled. Microsoft, under Satya Nadella’s leadership, may go down in history for its propensity to leak information. There was the acquisition of calendar app Sunrise that Continue reading… Follow us on […]

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Brand Building: Don't Wink in the Dark
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A mere decade ago, brand building was essentially created on the pillars of packaging and advertising. It involved one-way dialogs and communications. Many feel that those were simpler and easier days. However, some brands were launched only to be left winking in the dark.

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The Essentials of Building a Strong Optimization Team
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Connecting customers to the brand and delivering personalized experiences to them is a huge challenge to organizations. Usually, it involves stakeholders from different divisions, such as product managers, performance marketers, eCommerce managers, web analysts and online editors (in the Media industry). Not surprisingly, many organizations struggle to coordinate these responsibilities by choosing suitable champions to […]

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