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Bridges

Don't Dismantle Data Silos, Build Bridges
www.cmswire.com

I used to be a strident proponent of breaking down system silos. I took the stage at several conferences over the years to preach how tearing down walls between various pieces of technology across the organization helps deliver better customer experiences. But not any longer. Continue reading…

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How Experiential Retailing Bridges In-Store and Online Shopping
www.cmswire.com

The idea around experiential retail stems from the modern consumer’s desire to get more out of the shopping experience than just a product. Research last year from PwC found that consumers aged 18-34 are more interested in spending their money on experience-related purchases. Those experiences in turn fuel the experience economy  (pdf) by channeling Continue […]

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Social Startups: MoPals Loyalty App Bridges the Reward Gap
feedproxy.google.com

“Gamification has lost its appeal,” said serial entrepreneur Alex Haditaghi, CEO and founder of MoPals (OTCQB: PALS), a rare publicly traded startup and first-ever crowdsourced loyalty program. “While Yelp, TripAdvisor, and FourSquare have built multi-billion dollar businesses collecting customer reviews, those writing them get nothing in return, except a worthless badge.” MoPals appeals to this […]

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Response Tap Launches API that Bridges Online and Offline Tracking
blog.programmableweb.com

Response Tap, leader in voice-centric marketing technology, recently released the Response Tap API. The Response Tap API enables developers to include Response Tap's number provisioning, call features, and reporting features within third party apps.

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The Pedowitz Group Bridges Gap Between Business Intelligence and Revenue …
www.prweb.com

The Pedowitz Group, the global leader in Revenue Marketing™, announces a new Revenue Marketing Analytics service offering that bridges the gap between business intelligence and revenue growth. To that end, The Pedowitz Group has partnered with two …

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