We’re a long way away from that, but a rhetorical Rubicon has been crossed. Please visit Search Engine Land for the full article.
Running an e-commerce site is a decent way to earn extra income on top of your full-time job. However, this industry has experienced a resurgence in such a short time that it is fast becoming a good way to make a living. According to Column Five Media, e-commerce is growing four times faster than the rate of […]
Bounce rate is one of the most important metrics you can track on your website. For those of you who are new to analytics or the concept of bounce rates in general, let's start with some definitions. Bounce rate measures the percentage of visits to a …
This truth spells success for digital marketing analytics. However, sometimes (like teenagers) we focus on independence and consequently miss the power of dependence. We take a look here at some examples of each.
If you’ve ever read the bestselling book “The Tao of Twitter” by Mark Schaefer then you already know that he is an author, seasoned marketer and must-see international speaker. Schaefer stopped by to chat with social media expert Joel Comm about his new book titled “The Content Code – Six Essential Strategies for Igniting Your Content, […]
Breaking Up Is Hard to Do, But Sometimes Necessary February 14, 2015 Relationships are relationships, business or personal, and must be managed, treated with care, and supported by open, clear and honest communication.
When a prospect pursues new initiatives, they must first present a business case, gain buy-in from various committees, and get budget approval to move forward. Numbers are the defining factors here; you need to convince the financial gatekeepers that your solutions will solve a problem, advance the organization’s ability to generate revenue, and ultimately produce […]
Chief Information Officers (CIO) see the IT world through a strategic lens, balancing budgetary needs with innovative solutions. In some cases, purchasing decisions for CIOs now expand beyond the IT department, as buying committee are developed within an organization. Discover the CIO’s unique concerns that you’ll need to address.