Brands can also use Bing Pages to promote their social content on relevant search results. Please visit Search Engine Land for the full article.
Walmart Media Group named four initial advertising partners to support sponsored search campaigns. Please visit Search Engine Land for the full article.
Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland. Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. My company has been doing this for 14 years. As an experiential marketing agency, […]
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on YouTube. Please visit Search Engine Land for the full article.
As a new generation of privacy laws and regulations aims to hold all parties liable for poor practices and damages, brands have uncompromising responsibilities pertaining to data transparency, accuracy, minimization and privacy control. Privacy and security are separate but interdependent aspects of data protection. Continue reading…
A new survey from Yext explores what content sources are more trusted and what’s at stake in not paying enough attention to third party platforms. Please visit Search Engine Land for the full article.
The script pulls keywords from your account and their respective ROAS, which you define. Please visit Search Engine Land for the full article.
Snapchat is the l’enfant terrible of the start up world, and many marketers are too intimidated by such a flashy, unpredictable platform to consider using it in their brand campaigns. Yet Snapchat has well-documented pull with teens, who largely make up the app’s core audience. So, how can brands get in on the action?