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Brands

How Brands Can Take a Proactive Approach to Privacy and Security
www.cmswire.com

As a new generation of privacy laws and regulations aims to hold all parties liable for poor practices and damages, brands have uncompromising responsibilities pertaining to data transparency, accuracy, minimization and privacy control. Privacy and security are separate but interdependent aspects of data protection. Continue reading…

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Search used when brands are unknown, but it’s direct navigation for existing customers
feeds.searchengineland.com

A new survey from Yext explores what content sources are more trusted and what’s at stake in not paying enough attention to third party platforms. Please visit Search Engine Land for the full article.

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E-commerce brands: Track spend efficiency with this Google Ads Script
feeds.searchengineland.com

The script pulls keywords from your account and their respective ROAS, which you define. Please visit Search Engine Land for the full article.

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How Can Brands Use Snapchat? [INFOGRAPHIC]
feedproxy.google.com

Snapchat is the l’enfant terrible of the start up world, and many marketers are too intimidated by such a flashy, unpredictable platform to consider using it in their brand campaigns. Yet Snapchat has well-documented pull with teens, who largely make up the app’s core audience. So, how can brands get in on the action? 

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Kahuna and Segment Collaborate to Empower Brands to Run Personalized Marketing …
www.martechadvisor.com

Mobile marketing automation leader, Kahuna, recently announced a partnership with top customer data hub, Segment. Working with big names like Nokia, Rdio, Conde Nast, etc. Segment has developed a software development kit (SDK) to gather customer …

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Adhering to the FTC’s Updated Social Media Guidelines: 5 Tips for Brands
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Historically, the Federal Trade Commission (FTC) has been considerably forgiving with regards to the legal use of social media marketing, specifically related to endorsements and testimonials. While brand marketers enjoyed the heyday of what was coined by many, the Wild West, social media experts today are on high alert due to a recent update of […]

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Yum! Brands: With China At An Inflection Point, Financial Engineering Cannot …
seekingalpha.com

It encouraged investments in small business, ideas and startups, which is really what the government had hoped for to serve a new engine of growth. Unfortunately, recent stabilizing policies such as the ban on selling for large shareholders and IPOs …

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Instagram Strategies for Brands: Dope Dealers or Naive Believers?
feedproxy.google.com

The recent Facebook announcements for brands regarding what can be done on Instagram (finally!) are still pretty disappointing. The story is very similar to Tumblr; Instagram promises marketers a sort of kiosk of relevant ads that will be presented to its growing user base. These ads would appear in the flow of pictures on Instagram, which could be clickable. 

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