Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy. The post The importance of targeting branded searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views… Please visit Search Engine Land […]
Here’s an overview of Instagram’s new Branded Content Tools, designed to simplify the brand partnership process.
How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one. The post 6 web properties you can use to protect your branded search results (with real examples)… Please visit Search Engine Land […]
Facebook has added some new tools which will enable businesses to better maximize their influencer marketing efforts.
In a new Social Business Engine podcast, Bernie Borges speaks with Melanie Deziel, founder of The Overlap League.
Facebook is expanding access to their Branded Content post tags to improve ad transparency.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cigar box guitar: Source: Instagram Google Cloud umbrella: Source:… Please visit Search Engine Land for […]