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Brand

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
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Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Please visit Search Engine Land for the full article.

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Why Brand Awareness Matters
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Marketing and sales are important, but brand awareness has an underrated role to play in driving sales. In fact, 82% of consumers searching online favor brands that they know. Most marketers will highlight brand awareness as a crucial cornerstone of their digital marketing and lead generation strategy. Continue reading…

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How Customer Experience Teams Strengthen Your Brand Through Market Disruption
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“How often do you really plan to attack your market sector?”  When I ask senior leaders  that question, at first they say, “We watch our sector carefully and always make sure we are aware of our competitor’s market moves. Continue reading…

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SMX replay: Brand to demand, the full funnel approach
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Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging. Please visit Search Engine Land for the full article.

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Brand Journalism: Better Than the Real Deal?
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Brand journalism. Maybe you’ve heard the term and wonder what it means. Maybe you’ve also heard that it’s really only meant for the big guys — companies like Nike or Coca-Cola — who can afford to set up true newsroom-style publishing environments in-house.

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Quick Tips on How to Activate your Customers as Brand Advocates
www.martechadvisor.com

Traditional promotions today, are not yielding the expected ROI, as more and more people research and engage online before making purchase decisions. Brand advocacy programs based on the principles of Account Based Marketing are thus becoming the …

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Big Brand Theory: KLM Uses Social to Meet Customers Where They Interact
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KLM Royal Dutch Airlines is the poster child for social media customer service. Last year, KLM’s social media manager Karlijn Vogel-Meijer reported that the airline is now generating €25m ($US27.3m) in sales, per year, that they can directly attribute to their social media efforts. That’s no small feat – so how do they do it? I got a chance to speak with Vogel-Meijer to find […]

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It Only Takes a Seed: 7 Fundamental Steps to Build Your Personal Brand
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When a new potential client contacts us to do business, the first place go to learn about them is the internet. As such, the importance of building and maintaining yout personal brand is greater than ever – in this new episode of The Social Zoom Factor Podcast, Pam Moore looks at some of the fundamental steps […]

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