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Brand

Here’s some data to help you understand how to rank better with your brand name
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When people search your brand name, you want them to see content that you have some control over. Please visit Search Engine Land for the full article.

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2019 benchmark report: brand vs. non-brand traffic in Google Shopping
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New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries. Please visit Search Engine Land for the full article.

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A Brand Management Maturity Model, Part 1: Strategy
www.cmswire.com

Brands are defined by customer experiences. But delivering a positive brand experience over time, and across all customer touchpoints, is no easy task — especially in today’s complicated marketing environment. Customers experience your brand in myriad ways. Continue reading…

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Are TrueView video discovery ads the better option for your brand?
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Discovery ads require a strategy for a different type of use-case that can be helpful to your business goals. Here’s when it works. Please visit Search Engine Land for the full article.

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Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
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Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Please visit Search Engine Land for the full article.

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Why Brand Awareness Matters
www.cmswire.com

Marketing and sales are important, but brand awareness has an underrated role to play in driving sales. In fact, 82% of consumers searching online favor brands that they know. Most marketers will highlight brand awareness as a crucial cornerstone of their digital marketing and lead generation strategy. Continue reading…

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How Customer Experience Teams Strengthen Your Brand Through Market Disruption
www.cmswire.com

“How often do you really plan to attack your market sector?”  When I ask senior leaders  that question, at first they say, “We watch our sector carefully and always make sure we are aware of our competitor’s market moves. Continue reading…

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SMX replay: Brand to demand, the full funnel approach
feeds.searchengineland.com

Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging. Please visit Search Engine Land for the full article.

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The Marketing Digest: Brought to you by NGT Marketing Group LLC

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