If you’re a small business website owner reading this blog post, you’ve probably read or been told you should consider blogging. You’re reluctant to jump on board because you already have too many demands for your time and attention. You also might not enjoy writing or consider yourself a terrible writer. You need someone to […]
By now you know that blogging is an essential online marketing tool. The trouble is, your competitors have most likely realized this, too, as have practically all businesses seeking to succeed online. As a result, your market is probably swimming in a torrent of business blogs, all seeking to monopolize their attention and pander to their […]
Blogging has evolved into a critically important website feature that virtually every organization can benefit from; however, many people still harbor negative perceptions that prevent them from taking advantage of the benefits blogs can offer. This article is intended to update people’s perceptions by sharing eight key facts about blogs and blogging.
Regardless of whether you plan on having your blog serve as a lead generation tool, the centerpiece of your content strategy or just as a way to put your company’s thoughts out in public from a branding perspective, there is always a way of quantifying these results and tracking them. This is the core of a […]
If you are running a lead generation campaign using a landing page from your blog or site, a skill you ought to learn is A/B testing. This lets you measure the results of two pages you have created with the same offer and see which one gathers the most leads.
Why Blogging Earns Traffic and Links March 05, 2015 When your content contains the words people are searching for, you are eligible to rank. When it is helpful and memorable, people will bookmark, link to and share your content, earning your additional exposure and repeat visits. Links and repeat visits signal popularity and authority to […]
Social Media blogging has become very accessible for businesses. With the advent of easy to implement content management site systems such as WordPress, the business blog is now a staple on many business’s websites – ours included! The business blog has provided one way to make that first impression count on many levels.
This article was inspired by Geoff Livingston’s poignant post “8 Myths of the Zombie Content Apocalypse,” published on copyblogger as a reaction to the phenomenon called “content shock.” It’s a principle that introduces basic economics to content marketing — there are only so many eyeballs, and they can consume only so much content. What’s ironic is that […]