Marketers are always on the lookout for new tools and strategies to improve their campaigns, especially when it comes to the ever changeable world of social media. Many are attending Social Shake Up 15 (9-10 June in Atlanta, Georgia) to find inspiration in the variety of workshops and lectures on social media presented by some of the […]
“Vanity Metrics” is a term that’s ruling (and rocking) the influencer marketing space right now. The term refers to any form of followers or engagement that have been purchased to boost one’s perceived clout or influence. In other words, you can literally buy your way to social media stardom with the click of a ‘BUY […]
Most big brands now include blogger outreach as part of their marketing strategy, whilst new and growing brands, are also taking advantage of the benefits that partnering with bloggers can provide, when it comes to raising brand awareness.
22 Free Materials Bloggers Can Use for Research March 02, 2015 Where can we get ideas for our blog posts or keep up to date with the new findings in our niches? Here I compiled a list of 22 free resources (articles, e-books, print magazines, e-zines, newsletters, etc.) that you can use at no charge.
She specializes in lead generation, email marketing, sales & marketing alignment, and marketing analytics. Hands-on marketing leader with track record of launching successful marketing programs. Experience ranges from lead generation and marketing …
As PR pros know, “mommy bloggers” represent an important bridge between home, family and parenting brands and their customers. Mom blogs have the power of reach and trust, and can be one of the most effective brand advocacy tools. But when communication between the “mommy blogger” and PR pro goes awry, the opportunity for what […]
Everybody has an opinion. It’s nothing special. It proves nothing, not unless you’ve got the numbers to back up your propositions. Numerical data is absolutely essential to creating a successful blog. People don’t just want an actionable agenda, they want cold hard facts, supporting details, and colorful charts and graphs to back up whatever crazy […]
The process of connecting brands and influencers is a tedious one, to say the least. If a brand is going to contact an influencer, it usually involves reaching out to the influencer after spending hours trying to find the right one. The FYI platform helps advertisers and influencers build relationships and efficiently execute campaigns from […]