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Blending

5 additional data blending examples for smarter SEO insights
feeds.searchengineland.com

Once you preprocess columns to consistent formatting, additional data blending options include prioritizing pages with search clicks, mining internal site search for content gaps, analyzing traffic issues with 404 pages and more. Please visit Search Engine Land for the full article.

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Blending Personalization and the Personal Touch: 5 Minutes with Scott Liewehr
www.cmswire.com

Remember when shopkeepers knew your name? Good ones still do. Good websites, too. Raising the level of customer experience on the web and mobile is, perhaps, the  greatest challenge facing marketers today. Scott Liewehr got his start back in the late ’90s leading the team which built Starwood Hotels’ large-scale intranet. Since then, he’s helped […]

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