Once you preprocess columns to consistent formatting, additional data blending options include prioritizing pages with search clicks, mining internal site search for content gaps, analyzing traffic issues with 404 pages and more. Please visit Search Engine Land for the full article.
Remember when shopkeepers knew your name? Good ones still do. Good websites, too. Raising the level of customer experience on the web and mobile is, perhaps, the greatest challenge facing marketers today. Scott Liewehr got his start back in the late ’90s leading the team which built Starwood Hotels’ large-scale intranet. Since then, he’s helped […]