Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps. Please visit Search Engine Land for the full article.
Jeff Winsper marketing analytics Jeff Winsper is Founder and President of Black Ink. Black Ink develops innovative SaaS-based software solutions, providing deep analytical capabilities for today's C-suite, sales, and marketing leaders seeking new ways …
While Amazon’s Prime Day wasn’t a bust financially, it certainly was a failure in the popular imagination. The company’s made-up holiday was designed to boost sales during a typically flagging time of year and try to get people signed up for Amazon Prime accounts. It seems to have been a success in a business sense, […]
When Facebook rolled out its new advertising targeting options a little over a year ago, it generated some significant buzz, but did it really help advertisers better target buyers who were in the market for their products? Or was it just an extension of the same old demographic strategy?
Black Friday may prompt bargain-conscious consumers to gather in front of their favorite stores as soon as Thanksgiving dinner is over. For your small business, capitalizing on the post-Thanksgiving retail bonanza requires getting your plans lined up …
We are approaching the halfway mark of Black History Month, our “annual observance in the United States, Canada, and the United Kingdom for remembrance of important people and events in the history of the African diaspora.” On the positive side, Black History Month highlights people who have done amazing things to make all of our […]
In a year that saw somewhat muted in-store sales, it was online purchases – particularly online purchases made from mobile devices – that helped salvage the Black Friday through Cyber Monday shopping weekend for retailers.
E-commerce marketing analytics firm Custora, which tracks real-time transaction data from more than 100 U.S. retailers, estimates online shopping for the period of Thanksgiving through Cyber Monday surged 15.4% compared with the same period of 2013.