Survey also finds that SEOs think government investigations are least likely to impact the industry. Please visit Search Engine Land for the full article.
The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines. Please visit Search Engine Land for the full article.
Based on the 2014 season, Emory Sports Marketing Analytics used advanced statistical metrics to rate fan bases in terms of “Fan Equity,” “Social Media Equity” and a bandwagon ranking (based upon how discerning fans are when buying tickets relative to a …
Brands today simply don’t have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction – if your brand isn’t able to deliver this type of interaction and transparency, it’s […]
Trying to figure out the difference between social media and social networking is like trying to fully understand every ranking factor that Google uses for SEO: it’s not easy. But that doesn’t mean that it’s not possible. With that said, let’s take a look at the five biggest differences between social media and social networking.
Speaking at Marketing's Analytics 2015, OCBC's VP of customer analytics Kasper Hansen pointed that marketers in general have three big questions to answer: How big should my budget be? How should I spend it across all my geographies, marketing …
Vice Presidents Jennifer Bailey and Susan Prescott were the first women to speak at Apple’s worldwide developer conference since 2007.
We all know how important content is to SEO and marketing, but knowing what type of content to create can be confusing. Before we start creating content, we need to know the difference between the two main types: articles and blogs. This post will highlight the biggest differences between articles and blogs, and tell you […]