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Bidding

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
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Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Please visit Search Engine Land for the full article.

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Store visits now available for Google Ads smart bidding optimization
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Now smart bidding can take foot traffic and online conversion actions into account. Please visit Search Engine Land for the full article.

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Search Ads 360 rolls out auction-time bidding for Google Search campaigns
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It enables access to Google Ads’ Smart Bidding capabilities. Please visit Search Engine Land for the full article.

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Google rolls out maximize conversion value smart bidding strategy
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It is now available in all Search campaigns. Please visit Search Engine Land for the full article.

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Compare and monitor performance of manual and Smart Bidding strategies with this script
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This script helps you monitor performance to make informed decisions about what’s working in Google Ads. Please visit Search Engine Land for the full article.

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How to use Amazon advertising’s dynamic bidding feature
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Dynamic bidding gives more control of how and where you place your advertisements, enabling you to be more granular with your PPC strategy. Please visit Search Engine Land for the full article.

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eBay-Like Bidding Meets Facebook with Social Media Auction App BuddyBid
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A new Facebook app, BuddyBid, enables retailers to host highly-targeted auctions direct on Facebook to better engage customers, increase sales and lower customer acquisition costs. The app gauges and surfaces demand from potential customers, providing marketing teams with actionable leads.

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