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Beyond

Beyond the Campaign: Times They Are A-Changing for CMOs
www.cmswire.com

“Ch-ch-ch-ch-changes. Turn and face the strange” ― David Bowie  Deloitte calls it beyond marketing; Gartner, a new equilibrium; Forrester, moments-based customer experience (CX). However you slice it — change is coming to marketing and CMOs need to be ready. Continue reading…

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Crowdsourcing: Going Beyond the Online Forum
www.cmswire.com

Crowdsourcing support for your product or service used to mean getting your customers together online and engaging them to exchange solutions and advice via forums or discussion boards. While that model is still viable and used by many organizations today, a Swiss company is taking crowdsourcing to new heights. Continue reading… Follow us on Twitter […]

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Bed Bath & Beyond CEO Says Digital Technology Impacts Customer Engagement
loyalty360.org

Supporting this strategy are our key initiatives involving merchandising, marketing, analytics, fulfillment and customer service.” During the first quarter, Temares said comparable sales consummated through customer-facing websites and mobile …

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When Will Mobile Marketers Move Beyond Basic Measurement?
www.emarketer.com

Mobile ad spending in the US will jump 50.0% this year to reach $28.72 billion, or 49.0% of digital ad spending, eMarketer estimates. And with more dollars comes more demand for measurement—and a better ability to act on insights gleaned from such …

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Beyond the Bread and Butter of Digital Marketing Metrics
www.business2community.com

Anyone who works in a digital marketing agency will know that, aside from getting our clients to the top, one of the most fundamental aspects of our job is educating them. Most of us have probably heard this statement when on boarding a new client: “I …

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Online Marketing Beyond Facebook and Twitter
feedproxy.google.com

​Let me guess what your small business online marketing strategy involves. In three words: blog, Facebook and Twitter. Now there’s nothing wrong with that. In fact, if you had any sense that is exactly what your online marketing strategy should look like. If you play your cards right, this may be all you’ll ever need […]

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Beyond Engagement: Why LinkedIn is Right to Elevate Employee Advocates
feedproxy.google.com

With its new Elevate product, LinkedIn has jumped feet-first into the employee-advocacy marketplace, taking care to address an audience it feels is underexploited – employees. Although a fair comparison of features and product positioning will only be possible once Elevate is on general release later in 2015, I expect it to be a worthy – and […]

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To Infinity and Beyond: The Social Shake-Up Discount Ends at Midnight
feedproxy.google.com

Leave your nunchuks and Stratocasters at home, folks, because there won’t be any so-called “ninjas” or “rockstars” taking the stage at The Social Shake-Up. Our line-up of speakers includes true experts from leading brands and multinational companies, and we’ve got keynotes from NASA and George Takei. So take a minute to register for your pass […]

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