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Beyond

Could Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?
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It may not improve SEO, but targetText’s ability to highlight text on a web page has potential for other use-cases. Please visit Search Engine Land for the full article.

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Customer Journey 2.0: Implementing Lifecycle Marketing for 2020 and Beyond
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Marketing has a problem. If we’re being honest, marketing has had a problem for a long time; namely, as the business world has trumpeted the rise of (cliché alert) “customer obsession” and the “empowered consumer,” marketing’s role in “delivering a superior customer experience” is woefully unclear. Continue reading…

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Gift-giving shopping behavior from religious holidays to relationships and beyond
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New research analyzes data and trends from last year’s holiday season to bring you key insights to help you optimize your campaigns. Please visit Search Engine Land for the full article.

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The Next Evolution in Email Marketing: Beyond Personalization
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We’re witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people’s preferred way to communicate. And it’s not only older people. Forrester reported  (membership required) that consumers between Continue reading…

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Beyond conventional SEO: Unravelling the mystery of the organic product carousel
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New SERP features in the US will soon be rolled out globally and involves the use of inputs and tools that we wouldn’t normally associate with SEO: product feeds through Google’s Merchant Center and Manufacturer Center. Please visit Search Engine Land for the full article.

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Video: Catalyst’s Paul Shapiro on going beyond technical SEO
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Natural language processing, SEO testing, technical SEO audits and more were all discussed in this vlog. Please visit Search Engine Land for the full article.

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Beyond the Campaign: Times They Are A-Changing for CMOs
www.cmswire.com

“Ch-ch-ch-ch-changes. Turn and face the strange” ― David Bowie  Deloitte calls it beyond marketing; Gartner, a new equilibrium; Forrester, moments-based customer experience (CX). However you slice it — change is coming to marketing and CMOs need to be ready. Continue reading…

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Crowdsourcing: Going Beyond the Online Forum
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Crowdsourcing support for your product or service used to mean getting your customers together online and engaging them to exchange solutions and advice via forums or discussion boards. While that model is still viable and used by many organizations today, a Swiss company is taking crowdsourcing to new heights. Continue reading… Follow us on Twitter […]

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