The Marketing Digest

Finding the sweet spot where revenue and user experience live in harmony is not part of a corporate conspiracy. Please visit Search Engine Land for the full article.

How search engines handle subdomain leasing may carry implications for all businesses. Please visit Search Engine Land for the full article.

Here’s what analyzing 580,853 images across 15,191 Google My Business listings taught us about how GMB images could be impacting user behavior. Please visit Search Engine Land for the full article.

WP Engine, Squarespace perform well, market-leader Wix does not. Please visit Search Engine Land for the full article.

Organizations that write any type of code usually use a source code version control system (VCS) such as Git (and its commercial variants) or Apache Subversion. Typical use of a VCS is to have developers write code and store it in the VCS’s repository along with any other important files. Continue reading…

Trying to figure out the difference between social media and social networking is like trying to fully understand every ranking factor that Google uses for SEO: it’s not easy. But that doesn’t mean that it’s not possible. With that said, let’s take a look at the five biggest differences between social media and social networking.

Software company Mediaocean and analytics firm Moat have joined forces to help marketers ensure they are purchasing only ads that are actually viewable. “This deal is absolutely creating a new currency to pay for [Web ads] or to analyze marketing …

Salesforce addressed concerns about analytics and integration in the Salesforce Marketing Cloud by announcing two updates: one provides marketers with access to CRM data, and the second allows marketers to manage online ads across over 100 …