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Stop the Feud Between Business Users and IT — It Makes for Better Personalization
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Another martech deployment = yet another battle between marketing and IT?  These groups should be united in their efforts to achieve common business goals, yet all too often, business users and IT butt heads. The reason: they think their priorities are fundamentally incompatible. Both sides’ complaints will likely sound familiar. Continue reading…

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Here’s some data to help you understand how to rank better with your brand name
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When people search your brand name, you want them to see content that you have some control over. Please visit Search Engine Land for the full article.

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
Make 2020 the year for e-commerce to get better with the mobile experience
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It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device. Please visit Search Engine Land for the full article.

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6 Tips for Better Artificial Intelligence Implementations
www.cmswire.com

Most organizations fail at artificial intelligence (AI) implementations in the workplace or elsewhere because they lack the skills, staff and resources, as well as, potentially unrealistic expectations, according to an IDC survey. It’s not as if they’re not trying. Continue reading…

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Google for Jobs: Everything you need to know to optimize for better ranking
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This tool gives in-house SEOs an edge to rank organically with job ads in a fiercely competitive recruiting market. Please visit Search Engine Land for the full article.

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Google on building a better holiday omnichannel strategy
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From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East. Please visit Search Engine Land for the full article.

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Are TrueView video discovery ads the better option for your brand?
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Discovery ads require a strategy for a different type of use-case that can be helpful to your business goals. Here’s when it works. Please visit Search Engine Land for the full article.

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How To Use Analytics to Plan Better Sales Forecasts
www.cmswire.com

Getting sales right is a tricky business. Gaining customers’ attention requires a coordinated effort between marketing teams, who guide customers along their journey with relevant messaging, and sales teams, who interact with those same customers during their journey. Continue reading…

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