It seems as if almost every martech article these days includes a reference to artificial intelligence (AI). And for good reason — earlier this year, Gartner reported AI use in the workplace had grown by 270% in the last four years, with only more growth predicted on the horizon. Continue reading…
This doesn’t mean all featured snippets need to be new and fresh, it just means when the answer needs fresh content – Google will want to find fresh results. Please visit Search Engine Land for the full article.
Explore the in-depth sessions, keynotes, and workshops coming to NYC this November 13-14! Please visit Search Engine Land for the full article.
Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their […]
Brand journalism. Maybe you’ve heard the term and wonder what it means. Maybe you’ve also heard that it’s really only meant for the big guys — companies like Nike or Coca-Cola — who can afford to set up true newsroom-style publishing environments in-house.
Twitter has released its Q2 2015 results and the information presented has been met with mixed results. While revenue rose to $502.4 million, user growth remained a concern.
If you think a good company culture means having a ping pong table in the break room, think again. Thanks to the influx of young startups in Silicon Valley and beyond, company culture has become a standard by which to judge all businesses, new and old. It is no longer enough to simply have your […]
What qualities does good writing have? Whether you are reading a book or a Facebook post, good writing is easy to understand and it grabs you with an idea or an emotion. Sadly, there’s a lot of bad writing out there, especially on social media. There are several qualities that good writing has and when you’re […]