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Battle

Content Silos: The Right Technology Is Half the Battle
www.cmswire.com

The costs involved with creating content are substantial for many organizations, yet only 29% of marketers have a strategy for reusing their content later on. That’s in part because much of the content is lost or unusable by marketing teams due to content silos. Continue reading…

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5 Reasons CMOs are Facing an Uphill Battle
www.cmswire.com

Five years ago these were the topics being discussed in relation to the CMO role: Marketing analytics don’t matter Will the CMO replace the CIO? IDC predicts hard times ahead for CMOs Well, times have certainly changed, however, the latter is still definitely true. Continue reading…

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The Battle Against Short-Termism in Social Media Marketing
feedproxy.google.com

Measuring what matters doesn’t mean measuring the data that’s harder to find, it means measuring what you actually want to achieve, not what you think will affect it. So, while social metrics may be important KPIs, they should never form part of what you’re looking to achieve. Defining a clear business objective and figuring out how you will […]

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Battle of the YouTube Beauty Gurus
feedproxy.google.com

For a while now, beauty gurus and lifestyle vloggers on YouTube have been the new influencer stars, but the landscape of the cosmos is changing a bit. Michelle Phan has been long thought to be queen of the YouTube beauty gurus, with her own L’Oreal makeup line, Em Cosmetics, a style guide book, and a Birchbox-like subscription service, Ipsy. But younger faces have […]

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Facebook vs. YouTube: Who's winning the video marketing battle?
venturebeat.com

Over the past few months, the Internet has been abuzz with chatter about Facebook overtaking YouTube as the go-to destination for video on the web. Facebook surpassed YouTube in total number of video views on desktop in the U.S. last August. It has …

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Why Periscope Wins the Battle of Livestreaming Apps for Business
feedproxy.google.com

If you’re hanging out on Twitter much, or reading the tech press, you’ll almost certainly have heard of Meerkat and Periscope. They’re the latest “big thing,” and at the time of writing it’s pretty hard to say whether they’ll be another Instagram or join the long queue of social media flashes in the pan.

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The Battle for Marketing Talent in Professional Services
www.business2community.com

The world of marketing is changing, and it's happening faster than ever before. From its roots as a purely creative discipline, professional services marketing has rapidly evolved into a sophisticated science. Today, the most successful professional …

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7 Tools that Will Help You Win the eCommerce Battle in 2015
www.business2community.com

The Internet continues to evolve and with web 3.0 making its way, we will see some even-more sophisticated interactivity in the eCommerce industry in the coming year. There have been many technology developments last year. These developments …

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