Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond. Please visit Search Engine Land for the full article.
The BTS shopping ritual itself has been transformed by digital and shifting trends in consumer shopping behavior. Based on data from the National Retail Federation, 25% of back to school shoppers are expected to hold off until 1-2 weeks before school starts. Budget-conscious family shopping behavior is also reflected in the NRF’s data, which shows […]
Consumer-products manufacturers and retailers have found that when you run seasonal promotions early, "it will sell earlier and you get that incremental hit as well," said Kurt Jetta, chief executive and founder of TABS Group, a sales and marketing …
The back-to-school season is the second largest consumer-spending period for retailers behind the winter holidays, and a huge opportunity for marketers to increase brand awareness and expand their customer base. Here are 5 facts you need to know to make your school-themed marketing campaigns better than ever.