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Back to basics: Understanding your paid search metrics
feeds.searchengineland.com

Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data. Please visit Search Engine Land for the full article.

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7 Challenges Holding Back Your Intelligent Content Programs
www.cmswire.com

Many organizations seem to stall when trying to leverage intelligent content because of the challenges with customer journey mapping and personas, governance and organizational design and brand/agency relationships. Noz Urbina of Urbina Consulting, founder of the OmnichannelX conference, shared those thoughts with CMSWire in a recent interview. Continue reading…

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3 ways to take back control from PPC automations
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When Google and the engines automate PPC tasks, you can still remain in control with “automation layering.” Please visit Search Engine Land for the full article.

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On Google’s 21st birthday, a look back in time
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Please visit Search Engine Land for the full article.

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How to Bring Your B2B Content Marketing Back from the Dead
feedproxy.google.com

Content marketing has transformed our industry, with B2B brands large and small using it to generate millions of engagements. In fact, by 2016, 88% of all B2B brands were using content marketing. Then something changed. Marketers produced too much. They oversaturated the market. They made it too hard to stand out. But content stopped succeeding […]

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Search marketing is moving back toward more human interaction
feeds.searchengineland.com

PPC expert Mark Irvine shared his insights during SMX London on what lies beyond the data to manage walled gardens with new opportunities in mind. Please visit Search Engine Land for the full article.

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Google ad revenue growth popped back in Q2
feeds.searchengineland.com

Please visit Search Engine Land for the full article.

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Back to Basics: Do outbound links matter for SEO?
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Google cautions SEOs to be mindful about outbound linking. Please visit Search Engine Land for the full article.

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